“…However, there is reason to believe that concepts with personal significance engage more than just the semantic memory system. Recent work suggests that these concepts may be more similar to episodic memory than general semantic memory (for a review, see Renoult, Davidson, Palombo, Moscovitch, & Levine, 2012), in that autobiographically significant concepts automatically activate related episodes in memory (Westmacott, Black, Freedman, & Moscovitch, 2004; Westmacott & Moscovitch, 2003) and evoke a neural signature more similar to episodic than semantic memory (Renoult et al, 2015, 2016). Thus, the current effects could be partly or entirely driven by episodic memory, with the names of familiar places activating related details of past episodes, including people who were there, in a relatively automatic (and potentially subconscious) manner.…”