Issues on dairy producers’ motivation are not very obvious at the first sight. The main argument for economic activity is profit. Apparent, a large number of "pitfalls", which are subsequently found in the process of doing business, sometimes lead to a halt in the production process. Periods of change of accents in agricultural business that are typical both for the economic branch as a whole, and specifically for the dairy industry, are considered in this paper. It is worth noting that the quality and quantity of specialized information is the basis of any business. This paper considers aspects of the impact of created, destroyed or modified information modules in the field of economic management in general and the impact of information blocks on the dairy industry. The socio-engineering scheme of data collection, planned for use in the automated system of selection of cattle breeds, depending on the ecological and geographical conditions of the breeding region, is proposed in this work. Algorithm of information processes of the designated system with methods of social engineering is formed. This algorithm is designed to collect data on specific and time-stable features of different cattle breeds.