2020
DOI: 10.1080/19312458.2020.1810648
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Automated Visual Content Analysis (AVCA) in Communication Research: A Protocol for Large Scale Image Classification with Pre-Trained Computer Vision Models

Abstract: The increasing volume of images published online in a wide variety of contexts requires communication researchers to address this reality by analyzing visual content at a large scale. Ongoing advances in computer vision to automatically detect objects, concepts, and features in images provide a promising opportunity for communication research. We propose a research protocol for Automated Visual Content Analysis (AVCA) to enable large-scale content analysis of images. It offers inductive and deductive ways to u… Show more

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Cited by 25 publications
(10 citation statements)
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“…Traditionally, image and video analysis in communication research has relied on manual coding or qualitative methods, which tend to be more costly and less feasible because of the massive amount of visual data generated by the internet. In the past decade, powerful CV techniques, such as deep neural networks and pre-trained models, have gradually become more user friendly and have therefore become popular among social scientists (Araujo et al, 2020;Joo & Steinert-Threlkeld, 2018). Peng (2020) summarized four CV approaches for social scientists, and the present study uses two approaches: one leverages open-source or commercial CV artificial intelligence (AI) applications (e.g., Face++ and Microsoft Azure) to perform standardized tasks, such as facial recognition and emotion detection, and the other uses supervised learning convolutional neural network (CNN) models trained on a large number of labeled images to help classify images.…”
Section: Computer Vision Technologymentioning
confidence: 99%
“…Traditionally, image and video analysis in communication research has relied on manual coding or qualitative methods, which tend to be more costly and less feasible because of the massive amount of visual data generated by the internet. In the past decade, powerful CV techniques, such as deep neural networks and pre-trained models, have gradually become more user friendly and have therefore become popular among social scientists (Araujo et al, 2020;Joo & Steinert-Threlkeld, 2018). Peng (2020) summarized four CV approaches for social scientists, and the present study uses two approaches: one leverages open-source or commercial CV artificial intelligence (AI) applications (e.g., Face++ and Microsoft Azure) to perform standardized tasks, such as facial recognition and emotion detection, and the other uses supervised learning convolutional neural network (CNN) models trained on a large number of labeled images to help classify images.…”
Section: Computer Vision Technologymentioning
confidence: 99%
“…For example, different services seem to provide substantially different labels for same images (Araujo et al, 2020; Ghermandi et al, 2022; Webb Williams et al, 2020). Figure 1 illustrates the inconsistencies between services.…”
Section: Introductionmentioning
confidence: 99%
“…For example, network science techniques have been developed and applied to the study of communication networks (Monge & Contractor, 2003) that were, in the past, out of reach (e.g., Jackson et al, 2020;Kenneth et al, 2020;Yang et al, 2020). Major efforts have also been invested in developing and validating techniques for automated text analysis (Guo et al, 2016;Maier et al, 2018;Scharkow, 2013;Van Atteveldt et al, 2021;Watanabe, 2021), and more recently, of computer vision (Araujo et al, 2020;Casas & Williams, 2020;Chen et al, 2021).…”
Section: Introductionmentioning
confidence: 99%