Generative AI is transforming the art and science of web engineering by automating content generation, design and development through models like GAN, VAE or Transformers. These models can produce authentic text like a writer and other media, including images, so developers would save more time in web development and improve creativity and scalability. From automated web design and content personalization to adaptive user interface or code optimization, the uses of generative AI could be limitless. Integrating AI with web engineering allows developers to generate dynamic and tailored user interface applications that adapt to the unique requirements of each user. Nevertheless, issues like data quality, bias and ethical considerations require ongoing attention to ensure responsible AI usage. Overall, generative AI can revolutionize web development for a future of innovation and more intelligent, efficient, user-centric web applications.