Natural freshwater systems have been severely affected by excess loading of macronutrients (e.g., nitrogen and phosphorus) from fertilizers, fossil fuels, and human and livestock waste. In the USA, impacts to drinking water quality, biogeochemical cycles, and aquatic ecosystems are estimated to cost US$210 billion annually. Field-deployable nutrient sensors (FDS) offer potential to support research and resource management efforts by acquiring higher resolution data than are currently supported by expensive conventional sampling methods. Following nearly 40 years of research and development, FDS instruments are now starting to penetrate commercial markets. However, instrument uncertainty factors (high cost, reliability, accuracy, and precision) are key drivers impeding the uptake of FDS by the majority of users. Using nitrite sensors as a case study, we review the trends, opportunities, and challenges in producing and implementing FDS from a perspective of innovation and impact. We characterize the user community and consumer needs, identify trends in research approaches, tabulate state-of-the-art examples and specifications, and discuss data life cycle considerations. With further development of FDS through prototyping and testing in real-world applications, these tools can deliver information for protecting and restoring natural waters, enhancing process control for industrial operations and water treatment, and providing novel research insights.