Progression in lighting sources mainly depended on new, robust energy‐efficient diodes due to their advanced photometric properties. All organic light‐emitting sources are constant energy‐efficient devices and will be the light of the future. We explore the potential of transition metal complexes by focusing on cobalt(II), nickel(II), and copper (II) with aminoguanidine naphthoate as white phosphors in organic light‐emitting diodes (OLEDs). The phosphors synthesized at optimized temperature were characterized structurally and thermally by spectral, thermal, and diffraction techniques. The photophysical studies of the target compound in several organic solvents having divergent polarity were also studied, and the results were exhibited. Photometric properties of the complexes were studied using photoluminescence, CIE (Commission internationale de l'éclairage) chromaticity coordinates, correlated color temperature, color purity, Duv, and TLCI (Television Lighting Consistency Index) to verify the applicability of complexes as phosphors. Excellent luminescence property with a high coloring index for (Cu(2NA‐AMG‐2H2O)) opens the advanced avenue for light sources and serves as vital constituents for light‐emitting diodes.