Avatar customization orientation and undergraduate-course outcomes: Actual-self avatars are better than ideal-self and future-self avatars

Matthew, Rabindra Ratan; Klein, S.; Ucha, Chimobi R.; Cherchiglia, Leticia

doi:10.1016/j.compedu.2022.104643

Cited by 15 publications

(3 citation statements)

References 107 publications

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“…The Proteus effect suggests that individuals in a virtual environment adjust their behaviors based on the characteristics of their respective avatars [46]. Leveraging the Proteus effect to deliberately influence their behaviors is called avatar-focused gamification [47], which has been explored as a fruitful approach to improving educational experiences and outcomes. For instance, Oyanagi et al investigated the effect of an artistlike avatar on the score of creativity on brainstorming through an experiment, and some of the participants reported that the avatar's appearance affected their thinking during the task execution [48].…”

Section: Limitationsmentioning

confidence: 99%

MirrorCampus: A Synchronous Hybrid Learning Environment That Supports Spatial Localization of Learners for Facilitating Discussion-Oriented Behaviors

Sawada,

Kim,

Hirokawa

et al. 2024

MTI

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A growing number of higher-education institutions are implementing synchronous hybrid delivery, which provides both online and on-campus learners with simultaneous instruction, especially for facilitating discussions in Active Learning (AL) contexts. However, learners face difficulties in picking up social cues and gaining free access to speaking rights due to the geometrical misalignment of individuals mediated through screens. We assume that the cultivation of discussions is allowed by ensuring the spatial localization of learners similar to that in a physical space. This study aims to design a synchronous hybrid learning environment, called Mirror Campus (MC), suitable for the AL scenario that connects physical and cyberspaces by providing spatial localization of learners. We hypothesize that the MC promotes discussion-oriented behaviors, and eventually enhances applied skills for group tasks, related to discussion, creativity, decision-making, and interdependence. We conducted an experiment with five different groups, where four participants in each group were asked to discuss a given topic for fifteen minutes, and clarified that the occurrences of facing behaviors, intervening, and simultaneous utterances in the MC were significantly increased compared to a conventional video conferencing. In conclusion, this study demonstrated the significance of the spatial localization of learners to facilitate discussion-oriented behaviors such as facing and speech.

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Section: Limitationsmentioning

confidence: 99%

MirrorCampus: A Synchronous Hybrid Learning Environment That Supports Spatial Localization of Learners for Facilitating Discussion-Oriented Behaviors

Sawada,

Kim,

Hirokawa

et al. 2024

MTI

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show abstract

“…In prior research, scholars discovered that despite technical limitations, people prefer to be in control of their avatar design [20]; avatar customization can make digital gaming experiences more enjoyable [21]; and people actually spend a great deal of time customizing their avatars to represent identity-related characteristics when interacting with others online [22][23][24]. Researchers investigating this phenomenon have investigated how circumstances, present emotions, and the desire to impress might lead to the construction of different roles.…”

Section: Subsection Avatar In Virtual Social Environmentmentioning

confidence: 99%

“…As a result, users consider their avatars to be similar to themselves, despite the fact that the avatar development criteria might vary. Ratan and Dawson [24] have pointed out that users interact with self-similar avatars on both the psychological and the physical level and that users identify themselves via the process of avatar development. Vasalou et al showed that when participants used self-similar avatars, performance on individual and team tasks increased, and interaction with avatars increased [33].…”

Section: Subsection Avatar Customization and Similaritymentioning

confidence: 99%

Factors Affecting Avatar Customization Behavior in Virtual Environments

Dai

et al. 2023

Electronics

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This research aims to examine the psychology and behavior of users when customizing avatars from the standpoint of user experience and to provide constructive contributions to the Metaverse avatar customization platform. This study analyzed the factors that affect the behavior of user-customized avatars in different virtual environments and compared the differences in public self-consciousness, self-expression, and emotional expression among customized avatars in multiple virtual contexts. Methods: Using a between-subjects experimental design, two random groups of participants were asked to customize avatars for themselves in two contexts, a multiplayer online social game (MOSG) and a virtual meeting (VM). Results: When subjects perceived a more relaxed environment, the customized avatars had less self-similarity, and the subjects exhibited a stronger self-disclosure willingness and enhanced avatar wishful identification; nevertheless, public self-consciousness was not increased. When subjects perceived a more serious environment, the customized avatars exhibited a higher degree of self-similarity, and the subjects exhibited a greater self-presentation willingness, along with enhanced identification of avatar similarity and increased public self-consciousness. Conclusions: Participants in both experiment groups expressed positive emotions. The virtual context affects the self-similarity of user-customized avatars, and avatar self-similarity affects self-presentation and self-disclosure willingness, and these factors will affect the behavior of the user-customized avatar.

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Creating a metaverse‐me: Exploring the consumer avatar creation process

Taylor,

Hook,

Carlyle

et al. 2024

J of Consumer Behaviour

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The metaverse is emerging as a focal point for technological advancement, social interaction, and commerce. Despite brands' enthusiasm for establishing a presence in the metaverse, consumer adoption remains modest, with the initial hurdle being avatar creation. To better understand why consumers are hesitant to engage in the metaverse, this study focuses on avatars as virtual representations of self, particularly during the stage of avatar creation. Drawing on theories of self‐presentation and identity formation, this research investigates how users conceptualise and express their virtual avatars. Through a series of in‐depth semi‐structured interviews, we propose an integrated framework that illustrates how consumers engage in a complex avatar creation process consisting of consolidation, exploration, affirmation, and aspiration. Further, our insights show that avatars serve as extensions of real‐world identities, as well as how this impacts consumption behaviour. These insights are valuable for marketers aiming to develop actionable consumer‐centric metaverse strategies, and researchers investigating consumer behaviour within immersive consumption environments.

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Avatar customization orientation and undergraduate-course outcomes: Actual-self avatars are better than ideal-self and future-self avatars

Cited by 15 publications

References 107 publications

MirrorCampus: A Synchronous Hybrid Learning Environment That Supports Spatial Localization of Learners for Facilitating Discussion-Oriented Behaviors

MirrorCampus: A Synchronous Hybrid Learning Environment That Supports Spatial Localization of Learners for Facilitating Discussion-Oriented Behaviors

Factors Affecting Avatar Customization Behavior in Virtual Environments

Creating a metaverse‐me: Exploring the consumer avatar creation process

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