“…The former seeks to legitimize itself in the eyes of quantitative researchers, and the latter seeks to substantiate qualitative research as a valid alternative, supportive rather than competitive, motivated to achieve additional, and valuable, research outcomes. Researchers have, over the years, identified the challenges of such broad epistemological variations (Angen, 2000;Jardine, 1990;Sandelowski, 1993), and, while qualitative research has grown in application and use (Cooper & White, 2012;Cummings, Daellenbach, Davenport, & Campbell, 2013;Kathleen M. Eisenhardt & Graebner, 2007;Locke, 2011;Morse et al, 2009), debates concerning the methodological paradigms between approaches, and questions about the broader practical use of qualitative research continue (Bansal, Bertels, Ewart, MacConnachie, & O'Brien, 2012;Denyer & Tranfield, 2009).…”