Awareness of Flood Victims in the East-Coast Region of Malaysia Towards the Takaful Flood Policy: A Crosstabulation Analysis Based on Demographic Variables

Abstract

This study is conducted to; first, investigate the level of awareness among flood victims in Malaysia towards takaful policy. Second, to examine differences of demographic background (age, marital status, occupation, education background, and income level) among the victims towards awareness on the takaful. Overall, a total of 536 flood victims located at east-coast area of Malaysia have participated in the survey. Based on descriptive and crosstabulation analyses, majority of the victims were uncertain about the takaful. In terms of background differences, the younger generation were more aware compared to the elders, single victims were more aware than the married, and those who were in high level of education (diploma, degree, and phd holders) were more aware on the existence of takaful. and the needs to have takaful protection. The findings of this study provide important suggestion to offer an affordable micro-takaful policy for future financial protection for the lower income and most vulnerable flood victims in the country. On top of that, various efforts should be done to increase the level of awareness among the Malaysian on the importance of participating in the takaful policy.

Involvement of micro, small and medium entrepreneurs (MSMEs) in takaful in Sri Lanka: an extension of theory of planned behaviour

“…Of three components among adopted variables, knowledge is the most significant variable, meaning that business entrepreneurs have enough knowledge about takaful concepts, providing a strong base for takaful companies and practitioners in Sri Lanka. This aligns with research by Jahan and Nairoos (2021), Salleh and Laksana (2018) and Soulhi and Shammari (2015). Similarly, religiosity was found to have a positive relationship, concurring with Mansor et al (2016) and Salman et al (2018).…”

“…Self-administered questionnaires using a five-Likert scale (ranging from 1 = “strongly disagree” to 5 = “strongly agree”) were used (Garland, 1991). Eight independent variables – attitude, subjective norm and PBC (Ajzen, 1991), knowledge (Iqbal et al , 2016; Salleh and Laksana, 2018; Jahan and Nairoos, 2021), awareness (Echchabi et al , 2014; Mansor et al , 2015), religiosity (Arshia and Mohsin, 2012; Husin and Ab Rahman, 2016), income (Masood et al , 2018) and trust in takaful – were investigated regarding behavioural intention.…”

“…Knowledge leads consumers to decide which products and services will be consumed (Hoyer, 1984;. Knowledge interacts with experience to influence behaviour and has been used as an affective factor in prior behavioural research (Salleh and Laksana, 2018). Soualhi and Shammari (2015), Iqbal et al (2016) and Jahan and Nairoos (2021) found a positive relationship between knowledge and intention while other studies have found it insignificant (Salman et al, 2017).…”