2022
DOI: 10.9734/ajaees/2022/v40i121788
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Awareness, Preferences, Perception, and Satisfaction about the Over-The-Top (OTT) Platforms/Players in Anand City, Gujarat, India

Abstract: Background: Movies and other audio and visual media have traditionally been consumed through outlets like theatres and television. The development of VHS, DVDs, Blu-rays, and disc rental services made technology readily available at home and whenever needed. Furthermore, Co-axial and fibre optic cables were used by cable television to provide the material. Direct-to-home (DTH) technology through satellite and dish communication, which offered high-quality broadcast and on-demand material straight to the consum… Show more

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Cited by 4 publications
(2 citation statements)
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“…In order to develop a successful positioning strategy, c o n s u m e r p e r c e p t i o n o f a n y commodity must be investigated and visualized using graphical perceptual maps (Gigauri, 2019). A products position, or where it stands in the minds of consumer in comparison to rival products, refers to how a products are described by consumers based on key features (Vahoniya et al 2022).…”
Section: Perceptual Positioning Map or Product Positioning Mapmentioning
confidence: 99%
“…In order to develop a successful positioning strategy, c o n s u m e r p e r c e p t i o n o f a n y commodity must be investigated and visualized using graphical perceptual maps (Gigauri, 2019). A products position, or where it stands in the minds of consumer in comparison to rival products, refers to how a products are described by consumers based on key features (Vahoniya et al 2022).…”
Section: Perceptual Positioning Map or Product Positioning Mapmentioning
confidence: 99%
“…Small businesses therefore rarely place their trademarks using perceptual mapping techniques. In order to develop a successful positioning strategy, consumer perception of brands must be investigated and visualized using graphical perceptual maps [13].…”
Section: Introductionmentioning
confidence: 99%