“…When going through experiences, players are often motivated through personal, contextual, and social objectives (Isbister, 2010), while capturing the world's aspects through their perspective in the given moment. An experience is defined by considering cognitive abilities (Nacke, 2015;Hodent, 2017), the context, and the environment the user is (Isbister, 2010;Cohen & Newton Fernando, 2009), how aesthetically pleasing the experience is perceived by the user (Calvillo-Gámez, Cairns, & Cox, 2015) and social influence with relatives (Isbister, 2010;Oulasvirta, 2009;Cohen & Newton Fernando, 2009). These elements guide developers to design pleasurable and enjoyable experiences for their customers.…”