2011
DOI: 10.19030/jabr.v21i2.1492
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Away With SWOT Analysis: Use Defensive/Offensive Evaluation Instead

Abstract: <p class="MsoNormal" style="text-align: justify; margin: 0in 0.6in 0pt 0.5in; mso-pagination: widow-orphan; tab-stops: .5in 1.0in 1.5in 2.0in 2.5in 3.0in 3.5in 4.0in 4.5in 5.0in 5.5in;"><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;"><span style="font-size: x-small;">SWOT analysis, which delves into a business' strengths, weaknesses, opportunities, and threats, is used widely in firms and classrooms to distill fragmentary facts and figures into concis… Show more

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Cited by 30 publications
(26 citation statements)
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“…The concept of Strength, Weakness, Opportunity, Threat (SWOT) Analysis:-SWOT analysis is one of several strategic planning tools used in businesses and organizations to ensure that there are clear objectives for the project or business (Osita, R., & Justina, 2014). Analysis using SWOT has a tendency to superficial theoretical roots (Valentin, 2005). SWOT analysis is the most common technique that can be used to analyze strategic cases.…”
Section: Research Methods:-mentioning
confidence: 99%
“…The concept of Strength, Weakness, Opportunity, Threat (SWOT) Analysis:-SWOT analysis is one of several strategic planning tools used in businesses and organizations to ensure that there are clear objectives for the project or business (Osita, R., & Justina, 2014). Analysis using SWOT has a tendency to superficial theoretical roots (Valentin, 2005). SWOT analysis is the most common technique that can be used to analyze strategic cases.…”
Section: Research Methods:-mentioning
confidence: 99%
“…The purpose of this analysis is to consider both internal and external factors in the strategy, maximizing the potential for strengths and opportunities and minimizing the effects of weaknesses and threats. [31,32] A fishbone diagram method is an analytical tool that helps improve the business management process and is part of quality tools released in 1977 by the Japan Figure 5. Cameroon's solar energy potential Figure 6.…”
Section: Solar and Wind Energiesmentioning
confidence: 99%
“…Tzn., že není jednoznačně vymezeno, jak se má postupovat při sestavování SWOT matice. Na chybějící metodiku poukazuje také Valentin (2005). Je sice dáno, že příležitosti a hrozby popisují vnější prostředí a silné a slabé stránky popisují vnitřní prostředí, často jsou také vybrané analýzy vnějšího a vnitřního prostředí samostatně provedeny, nicméně SWOT matice nereflektuje jejich výsledky.…”
Section: Kritické Aspekty Současné Aplikace Swot Analýzyunclassified