Ayamas Food Corporation Sdn. Bhd: A Study on the Factors of Consumer Behaviour towards Halal Product Selection

Mohtar, Nor Marini; Amirnordin, Nur Alia; Haron, Haryani

doi:10.1016/j.sbspro.2014.01.1118

Cited by 20 publications

(23 citation statements)

References 12 publications

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“…Mohtar et al (2014) concluded that halal quality positively influence the non-Muslim consumers' attitude towards halal food in Malaysia. As a result, we hypothesize that:…”

Section: Halal Qualitymentioning

confidence: 99%

The Influence of Attitude, Knowledge and Quality on Purchase Intention towards Halal Food: A Case Study of Young Non-Muslim Consumers in Thailand

Maichum

Parichatnon

Peng

2017

IRAJMSS

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“…Mohtar et al (2014) concluded that halal quality positively influence the non-Muslim consumers' attitude towards halal food in Malaysia. As a result, we hypothesize that:…”

Section: Halal Qualitymentioning

confidence: 99%

The Influence of Attitude, Knowledge and Quality on Purchase Intention towards Halal Food: A Case Study of Young Non-Muslim Consumers in Thailand

Maichum

Parichatnon

Peng

2017

IRAJMSS

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“…Malaysian consumers have more positive attitudes and intentions towards halal food products than Halal cosmetics products [11] .The consumer perception is influenced by the level of knowledge and religiosity [15]. Good corporate image will affect consumer confidence [16]. So that a good corporate image will stimulate positive and profitable preference from consumers in their decision making In addition, good corporate image will also affect consumer confidence [16].…”

Section: A Halal Conceptmentioning

confidence: 99%

“…Good corporate image will affect consumer confidence [16]. So that a good corporate image will stimulate positive and profitable preference from consumers in their decision making In addition, good corporate image will also affect consumer confidence [16]. Halal perceptions are intermediate variables that intervene in the tendency to make purchasing decisions [17].…”

Section: A Halal Conceptmentioning

confidence: 99%

Halal labeling effect on muslim consumers attitude and behavior

Fahmi¹

2017

Proceedings of the 2017 International Conference on Organizational Innovation (ICOI 2017)

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“…Along with the increase in Muslim population and the emerging values of the world market of h . alāl, it will be essential for companies to consider the opportunity created by this trend (Mohtar, Amirnordin, & Haron, 2014). The phenomenon of Islamic branding management as a separate and new combination has been of great interest for academicians and administrators inside and outside of Muslim society across the world.…”

Section: Introductionmentioning

confidence: 99%

Islamic Banks’ Financing and Employment Generation: The Case of Punjab, Pakistan

Giyahi¹,

Varnamkhasti²

2019

J. Islam. bus. manag.

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The purpose of this paper is to introduce h. alāl logo as a new marketing paradigm, which marketers use as a means of distinguishing their products and services in the competitive environment. This research aims to show the importance of education and training in the area of h. alāl and encouraging scientific societies as well as industry players for further research on the subject. We examine whether customers look for the h. alāl logo when purchasing products and services or whether know about the owner of the logo. We also study the dimensions on which these products and services are considered as h. alāl. The study employs applied research and survey technique on a sample of 385 respondents who had the experience of traveling to a foreign country, using random selection and conducting structural equations modeling. The findings show that awareness about h. alāl, level of commitment to religious rituals, marketing concept, h. alāl certification and the true meaning of h. alāl are considerable factors affecting the Iranian customers' understanding towards h. alāl logo and Islamic brands. Iranian customers are not sufficiently exposed to h. alāl logo and h. alāl brands through marketing communications, while to enhance h. alāl product and services, it is necessary to make increased use of marketing and branding strategies. This research provides a model that marketers need to consider when presenting their products as an Islamic brand, as it shows the dimensions of understanding and awareness of Iranian customers towards h. alāl. Evidently, it requires cooperation among Islamic cooperation organization (an authority in issuing h. alāl logo on brands in Iran), standard organization, and brand owners.

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Ayamas Food Corporation Sdn. Bhd: A Study on the Factors of Consumer Behaviour towards Halal Product Selection

Cited by 20 publications

References 12 publications

The Influence of Attitude, Knowledge and Quality on Purchase Intention towards Halal Food: A Case Study of Young Non-Muslim Consumers in Thailand

The Influence of Attitude, Knowledge and Quality on Purchase Intention towards Halal Food: A Case Study of Young Non-Muslim Consumers in Thailand

Halal labeling effect on muslim consumers attitude and behavior

Islamic Banks’ Financing and Employment Generation: The Case of Punjab, Pakistan

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