Electoral autocracies have become the world's most common form of non-democratic rule. In hegemonic autocracies in particular, where the president, or his party, always wins by more than 70 percent of the vote, the electoral process comes across as mere windowdressing. Still, both the regime and the opposition take elections seriously. Why? What role do elections play? The article deals with this question while focusing on the Azerbaijani 2013 presidential election, and consists of three parts. The first is a theoretical introduction dedicated to electoral autocracies and authoritarian stability. The next summarizes the election, stressing its purpose for the opposition. The third part analyses whether and how the election contributed to strengthening the authoritarian regime. The study concludes that developments during and after the election year are an illustration of what in previous research is sometimes referred to as the politics of insecurity. Even though the opposition ''lost'', the relative success of their campaign indicated that change might, after all, be possible. The regime, depending on regular multi-party elections for its democratic alibi, did not appreciate the uncertainty and tried to minimize it by using the ''three pillars'' on which authoritarian states' stability can be said to rest: legitimacy, repression and cooptation.