2014
DOI: 10.1287/ited.2013.0121ca
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Case Article—Markdown Management at Sports Unlimited

Abstract: T he management of a national sporting goods retail chain is not satisfied with the results of the current markdown policy. A consulting team has been hired to help revise the firm's policy in order to increase store revenues. The team is provided with data from a single department and is charged with analyzing the data to see if the firm could improve its decision rules. This case describes the challenges that the team faces in designing the markdown policy and focuses specifically on the analytical aspects o… Show more

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Cited by 4 publications
(3 citation statements)
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“…Keller and Bayraksan (2012) applied the case method in risk management teaching for the banking industry. Talebian and van Ryzin (2014) presented a case method addressing the retail industry markdown management. In addition to business school teaching, the case method has been adapted to engineering classes (Raju and Sanker 1999) and materials science courses (Davis and Wilcock 2003).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Keller and Bayraksan (2012) applied the case method in risk management teaching for the banking industry. Talebian and van Ryzin (2014) presented a case method addressing the retail industry markdown management. In addition to business school teaching, the case method has been adapted to engineering classes (Raju and Sanker 1999) and materials science courses (Davis and Wilcock 2003).…”
Section: Literature Reviewmentioning
confidence: 99%
“… 16 An initial markdown of 50% is consistent with practice. For example, in Sports Unlimited this was the preferred markdown so as “to really attract customer attention and move merchandise” (Talebian and van Ryzin 2014). …”
Section: Notesmentioning
confidence: 99%
“…Our modeling framework enriches the newsvendor setting to introduce a second period where the leftover inventories are priced to a predetermined markdown. Predetermined price trajectories are common in practice (see, e.g., Talebian and van Ryzin 2014) and may apply when the retailer has limited pricing flexibility, such as in the case of the manufacturer's suggested retail price (MSRP). They are also commonly assumed in the revenue management literature (e.g., Altug and Aydinliyim 2016, Gallego et al 2008, Mersereau and Zhang 2012, Zhang and Cooper 2008.…”
Section: Introductionmentioning
confidence: 99%