<b>CSR perceptions and employee behaviour: Evidence from Bangladesh</b>

Roy, Taposh; Psychogios, Alexandros

doi:10.1177/03063070221081578

Cited by 4 publications

(2 citation statements)

References 99 publications

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“…With some exceptions such as Chaudhary (2020), Mahmud et al (2021), Rahman et al (2016), Roy and Psychogios (2022) and Rodrigo and Arenas (2008), most studies focus on developed countries where employees are empowered by institutions. For instance, organisations in Germany are legally obliged to engage them in managerial decision-making processes.…”

Section: Corporate Social Responsibility and Employees In Developing ...mentioning

confidence: 99%

“…Quantitative studies, however, are beginning to investigate the relationships between CSR and employees mostly from the context of developed countries, with just a few exceptions (Barakat et al , 2016; Chaudhary, 2020; Mahmud et al , 2021; Roy and Psychogios, 2022). Given the varying political and social environments, employees from developing countries are likely to perceive or understand CSR differently to their counterparts in the developed world.…”

Section: Introductionmentioning

confidence: 99%

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“We do care”: the effects of perceived CSR on employee identification - empirical findings from a developing country

Roy

2022

SBR

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Purpose Although employees are considered key stakeholders, they receive limited attention in the corporate social responsibility (CSR) literature compared to other stakeholders such as customers. This study aims to address this gap, investigating how different factors, including CSR communication, may affect employee perceptions, and to what extent they can influence or be influenced by CSR activity. Design/methodology/approach Semi-structured interviews were used to collect data from three multinationals (MNCs) operating in Bangladesh. Mid- and entry-level employees from different departments, namely, marketing, logistics, human resources, IT and finance, were approached for data collection. It is important to note that all the study participants were Bangladeshi. Findings This study demonstrates how CSR perceptions, shaped by the level of employee awareness, personal beliefs about CSR and perceived motivation for adopting CSR, strengthen psychological ties between employees and their organisation. One-way CSR communication adopted by these MNCs disseminates positive information about an organisation’s contribution to society and creates an aspirational and ideational image, which enhances identification, evokes positive in-group biases and encourages employees to defend their organisation against criticism. This study further demonstrates that employee CSR engagement can galvanise their experience of organisational identity, enhance their pride and reinforce their organisational identification. Originality/value Drawing on social identity theory and the CSR communication model proposed by Morsing and Schultz (2006), this study aims to understand employees’ CSR perceptions and the possible impact of this on their behaviour. Previous studies largely focus on customers’ perceptions of these activities, which means the link between CSR perception and employee behaviour remains unclear. The current study suggests that employees working in Bangladesh will not withdraw support from their organisations if CSR is used to build reputation or public image. The findings extend the literature by arguing that some employees in developing countries not only seek to improve their status by working in a reputed organisation but also tend to engage with CSR activities undertaken by their organisation.

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Section: Corporate Social Responsibility and Employees In Developing ...mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

“We do care”: the effects of perceived CSR on employee identification - empirical findings from a developing country

Roy

2022

SBR

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Can corporate social responsibility increase person organizational fit and extra role behavior that impacts sustainability

Winarno,

Hia,

Waruwu

et al. 2024

Corp Soc Responsibility Env

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Sustainability has become a collective responsibility, including in higher education. However, the conceptual framework for designing strategies such as corporate social responsibility (CSR) is highly complex. Integrating CSR activities into organizational governance is relatively new in higher education. Further studies are needed to place CSR into the organizational structure functionally. The research objective is to clarify the integration of CSR to improve the person organizational fit (POF) and encourage extra‐role behavior. A causal study was conducted by surveying 487 staff and lecturers selected based on multistage random sampling in West Java and Banten region private universities, Indonesia. Analysis using structural equation model (SEM) with maximum likelihood estimation method. The finding is that internal and external CSR have different functions that support improving POF and extra‐role behavior. External CSR helps identify values and norms that form the basis of POF. Internal CSR legitimize the values demonstrated by the institution based on the benefits felt by staff and lecturers. CSR integration encourages value congruence and feedback through extra roles in higher education institutions. The research contributions are explaining the formation of extra behavior in higher education according to the views of social identity theory and norm activation theory on the formation of employee behavior, which ultimately encourages sustainability in higher education.

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Corporate social responsibility and marketing: scientific mapping of literature and future research

Raposo Junior,

Rosa,

Mainardes

et al. 2025

Int Rev Public Nonprofit Mark

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CSR perceptions and employee behaviour: Evidence from Bangladesh

Cited by 4 publications

References 99 publications

“We do care”: the effects of perceived CSR on employee identification - empirical findings from a developing country

“We do care”: the effects of perceived CSR on employee identification - empirical findings from a developing country

Can corporate social responsibility increase person organizational fit and extra role behavior that impacts sustainability

Corporate social responsibility and marketing: scientific mapping of literature and future research

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