B2B E-Commerce Institutionalization in SMEs in Less Developed Countries

Abstract

The adoption of e-commerce technologies is an organization-learning process. Existing literature on the adoption has not been adequately addressed on this nature. This study develops a model and instrument to investigate the determinants of both initial adoption of e-commerce and its sophisticated extent in small and medium enterprises (SMEs) in less developed countries' context. A model is tested empirically by using the data collected in Saudi Arabia. Since the sophistication of e-commerce is essential to gain full benefits from the technology, it is important to understand well influential factors of a decision of sophisticated adoption. Therefore, this present study is a necessary contribution to the literature.