ObjectiveTo determine feeding practices and selected health-related behaviours in New Zealand families following a ‘baby-led’ or more traditional ‘parent-led’ method for introducing complementary foods.Design, setting and participants199 mothers completed an online survey about introducing complementary foods to their infant. Participants were classified into one of four groups: ‘adherent baby-led weaning (BLW)’, the infant mostly or entirely fed themselves at 6–7 months; ‘self-identified BLW’, mothers reported following BLW at 6–7 months but were using spoon-feeding at least half the time; ‘parent-led feeding’, the mother reported not having tried BLW; and ‘unclassified method’, the mother reported they were not following BLW at 6–7 months but reported the infant mostly or entirely fed themselves at 6–7 months.Results8% were following ‘adherent BLW’, 21% ‘self-identified BLW’ and 0% were following the ‘unclassified method’. Compared with ‘self-identified BLW’ and ‘parent-led feeding’, a higher proportion of the ‘adherent BLW’ met the WHO recommendations to exclusively breastfeed for 6 months and to introduce complementary foods at 6 months. The ‘adherent BLW’ group was more likely to have family foods (p=0.018), and less likely (p=0.002) to have commercially prepared baby food. Both BLW groups were more likely to share meals with the family compared with ‘parent-led feeding’. In contrast to ‘self-identified BLW’ and ‘parent-led feeding’, the ‘adherent BLW’ group did not offer iron-fortified cereal as a first food.ConclusionsThis study suggests that although many parents consider they follow BLW, a very few are following it strictly. The extent to which BLW was followed was associated with potential benefits (eg, sharing family meals) and risks (eg, low iron first foods) highlighting the importance for health professionals and researchers of accurately determining the extent of adherence to BLW.