2024
DOI: 10.47604/ijsm.2380
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Backward Vertical Integration Strategies and Competitiveness of Firms in EPZ Kenya

Naomi Njuguna,
Josphat Kwasira,
Anne Kariuki

Abstract: Purpose: The main purpose of the study was to determine the influence of backward vertical integration strategies on the competitiveness of firms in the Export Processing Zones (EPZ), Kenya. Methodology: Both quantitative and qualitative approaches were used in this study, meaning that both descriptive statistics and inferential statistics were employed. Descriptive technique, specifically survey was used in the research design. The target population was all the 137 EPZ firms within Kenya and the sample … Show more

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