Balancing between thick and thin regional identities

Hofstede, Henk

doi:10.1108/jpmd-07-2013-0019

Cited by 4 publications

(6 citation statements)

References 17 publications

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“…These new identities may compete or build on older more traditional regional identities, but sometimes may also overlap and reinforce each other (Terlouw, 2009). Moreover, hybrid regional identities combining a locallyspecific mix of 'thick' and 'thin' elements and linking up with regional identities at other relevant scales, appear to be the most effective regional identities for regional administrations facing the challenges of both globalisation and the decline in collective identities, such that regions can use different forms of identity for different groups of stakeholders (Terlouw, 2012;Hofstede, 2014). Boelens et al (2017) consider regions as even fundamentally scaleless instruments, confronting problems and challenges that are shared by multiple central actors, independent of territorial boundaries.…”

Section: Territorial Identity and Administrative Reformmentioning

confidence: 99%

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Regional identity and the renewal of spatial administrative structures: The case of Podolia, Ukraine

Melnychuk

Gnatiuk

2018

Moravian Geographical Reports

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The relationships between territorial identities and administrative divisions are investigated in this article, in an attempt to reveal the possible role of territorial identity as an instrument for administrative-territorial reform. The study focuses on Podolia-a key Ukrainian geographical region with a long and complicated history. A survey of residents living throughout the region showed that the majority of respondents had developed strong identification with both historical regions and modern administrative units. The close interaction between "old" and "new" identities, however, caused their mutual alterations, especially in changes in the perceived borders of historical regions. This means that the "old" historical identities have strong persistence but simultaneously survive constant transformations, incorporating the so-called "thin" elements, which fits the concept of dynamic regional institutionalisation and the formation of hybrid territorial identities. Consequently, although territorial identity may be used to make administrative territorial units more comprehensible for people, the development of modern administrative units based on hybrid identities, which include both thick and thin elements, may be another feasible solution that involves stakeholders in regional development.

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Section: Territorial Identity and Administrative Reformmentioning

confidence: 99%

“…Location of the "Heart of Ukraine": Respondents' perceptionsSource: authors' survey, 2013-2014 Fig. 5: Spatial pattern of sub-regional identity Source: authors' survey, 2013-2014 …”

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confidence: 99%

Regional identity and the renewal of spatial administrative structures: The case of Podolia, Ukraine

Melnychuk

Gnatiuk

2018

Moravian Geographical Reports

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“…The tourism literature conceptualizes place identity as an objective reality that concerns to the physical, cultural and historical place characteristics (Hofstede, 2014; Skinner and Kubacki, 2007) or to the sense of belonging degree (Kalandides, 2011; Mueller & Schade, 2012). From a brand management perspective, place brand identity relates to the sender’s perspective, whereas the place brand image is the sum of the receiver’s beliefs, ideas and impressions (Florek et al, 2006; Peighambari et al, 2016).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

How the Creative Class Co-creates a City’s Brand Identity: A Qualitative Study

Rodrigues

Schmidt

2021

Journal of Creating Value

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Purpose: Place branding is a discipline with high relevance for a city's policymakers and for hospitality and tourism management, and this is even more true in the context of creative cities. This article explores how the creative class contributes to a city’s brand identity and, by doing so, delivers valuable advice for marketing representatives of creative cities. Design/methodology/approach: Our study builds on a qualitative study, interviewing 18 members of the creative class in 3 diverse European cities. Our methodology was based on grounded theory: We simultaneously collected and analysed data and created analytic codes and categories. Findings: This article suggests that the creative class is an important enactment stakeholder in the identity formation process of a place, as well as destination marketing organizations (DMOs) and other stakeholders. Additionally, it is demonstrated that the creative class co-creates a city’s brand identity by bringing new rhythms and forms of expression to the cityscape. Originality: This article contributes to the fast-growing place brand identity literature by exploring the role of the creative class in the context of cities. It also intends to provide a better understanding of how the creative class co-creates and contributes to their city’s brand identity. Since similar studies do not exist, our article fills an important research gap. Research limitations/implications: Our study shares the limitations of qualitative studies, but the resulting conceptual model of brand management in the context of a creative city offers a springboard for future research in this regard. Practical implications: City representatives and tourist managers need to understand what is the value-in-use generated by the creative class in the brand identity process and must be aware that the creative class plays a key role in delivering the brand message.

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“…Often corresponding to the territorial-administrative levels, the term "place identity" has numerous variations, such as spatial, territorial, local and regional identity (Boisen et al, 2011;Kalandides, 2011). Place identity covers a wide range of characteristics, including physical, cultural and historical characteristics (Hofstede, 2014). Apart from portraying an objective reality of a place, another common conceptualisation of place identity is the degree to which people identify with the place or feel a sense of belonging (Hofstede, 2014;Kalandides, 2011;Mueller and Schade, 2012).…”

Section: Place Brand Identitymentioning

confidence: 99%

“…Place identity covers a wide range of characteristics, including physical, cultural and historical characteristics (Hofstede, 2014). Apart from portraying an objective reality of a place, another common conceptualisation of place identity is the degree to which people identify with the place or feel a sense of belonging (Hofstede, 2014;Kalandides, 2011;Mueller and Schade, 2012). Contrarily, "place brand identity" is defined as the component associated with the creation of the essence of the place brand (Hanna and Rowley, 2011).…”

Section: Place Brand Identitymentioning

confidence: 99%

User-generated place brand identity: harnessing the power of content on social media platforms

Taecharungroj

2019

JPMD

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Purpose The purpose of this paper is to use user-generated content (UGC) on social media platforms to infer the possible place brand identities of two famous metropolitan areas in Bangkok, Thailand, namely, Khaosan Road and Yaowarat (Bangkok’s Chinatown), both of which are famous for their street vendors and nightlife. These two places are interesting study sites because of recent identity conflicts among their stakeholders. The method developed in this research can help other places to better understand place brand identities and, as such, effectively plan for and manage those places. Design/methodology/approach The author used content analysis to study 782 user-generated images on Flickr and 9,633 user-generated textual reviews of Khaosan Road and Yaowarat from TripAdvisor and Google Maps’ Local Guide. MAXQDA was used to code all the images. User-generated textual reviews were studied using Leximancer. The author also introduced a positivity of concept analysis to identify positive and negative components of place brand identity. Findings The author developed a place brand identity framework that includes three pillars, namely, place physics, place practices and place personality. Content analysis of the images generated 105 codes and a count of the frequency of the codes that represent place brand identity. Content analysis of textual reviews created the concepts in the three pillars and identified the positive and negative concepts for both places. The results of both image and text analyses showed that street food vending is one of the most salient components of place brand identity for both Khaosan Road and Yaowarat. Practical implications The author suggested several place branding strategies for the Bangkok Metropolitan Administration such as turning Khaosan Road into a music scene for both visitors and locals, controlling excessive and aggressive commercialism, sponsoring the production of creative and authentic content, initiating a compelling online campaign that focusses on the items sold in Yaowarat, hosting a spotlight event such as a seafood festival and improving hygiene and walkability. Originality/value Both the advancement of digital technologies and the complexity of stakeholders create a need for empirical studies on place branding involving the participation of the widest possible range of stakeholders and studies on the influence of social media. This research is the first to use both image and text analyses to study place brand identity from UGC. The use of both analyses allows the two methods to complement one another while mitigating the weaknesses of each.

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Balancing between thick and thin regional identities

Cited by 4 publications

References 17 publications

Regional identity and the renewal of spatial administrative structures: The case of Podolia, Ukraine

Regional identity and the renewal of spatial administrative structures: The case of Podolia, Ukraine

How the Creative Class Co-creates a City’s Brand Identity: A Qualitative Study

User-generated place brand identity: harnessing the power of content on social media platforms

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