“…Thus, satisfying the client depends on the attitudes, behaviors and skills of service providers and their managers (Little and Dean 2006;Rhodes 2006, Amoah and Baum, 1997, Zagonari, 2009, Christou, 1999 Especially, front-line employees are ''the first and only representation of a service firm'' (Hartline, Maxham, and McKee, 2000: 35). As tourism and hospitality businesses are people oriented (Lam, Zhang, and Baum, 2001) and labor intensive (Zagonari, 2009), employees are predominantly the first and only representation of firms. Having a skilled, enthusiastic, and committed workforce is regarded as being vital to the success of firms in the industry (Kusluvan and Kusluvan, 2000).…”