Throughout the 1990s, the US and the European Union (EU) were embroiled in a trade conflict over a product which neither produced natively. In short, due to the creation of the European common market by the Single European Act (SEA), the EU countries extended preferential treatment to their former colonies in Africa, the Caribbean and the Pacific (ACP). This facet of the SEA proved to overstep the agreements made previously in the GATT and in the newly formed WTO, which seemed to irk many non-ACP banana-producing states as well as those that had a great interest in this trade, especially US multinationals that operate in the banana-producing countries of Latin America. Several Latin American states and the US government challenged the EU-ACP trade policy in the GATT and the WTO for nearly two decades before an agreement to resolve the dispute was reached in December 2009 (WTO 2009). Among other reasons, this dispute is important because it was one of the longest running trade disputes in recent history, directly or indirectly involved more than half-the world's countries, and was the first case in which economic sanctions were applied by a developing state on a developed state(s) (Barfield 2010).Prior research in international political economy has tended to explain this lengthy dispute to be the result of a non-reconciliation between the overlapping trade regimes of the WTO and the EU (Alter and Meunier 2006). During the 1990s, while the member states of the EU were forming a common market that would harmonize their trade policies, they miscalculated how this internal harmonization would be interpreted by other members of the newly formed WTO (Borrell 1997). However, legal and political pressures to change the terms of trade between the EU member states and their former colonies also came from the banana-producing states of Latin America, the EU-based companies that marketed those bananas, United States-based multinational corporation Chiquita, and the United States government. For these parties, European preferential treatment of ACP bananas was discriminatory, violated several binding trade agreements, and was bad for business.