The Invictus Games is an international sporting competition involving military veterans who have become either wounded, injured or sick during their service. Having become a prominent event in the public sphere of participating nations that are drawn from Western security alliances, this article outlines results from a thematic analysis of Australian media surrounding the 2018 Sydney Games. While reporting of the Games included the use of cultural frames that reflect traditional symbolic relationships between sport and war, the data reveal new military–civilian discourses drawn from identity politics and focused on cultural recognition. These discourses emerge through the Invictus Games by (1) disability providing a cultural basis to demand greater respect for contemporary veterans and military service; and (2) empowerment narratives of rehabilitation being symbolically connected to participants’ reengagement with their former military identity. Institutional problems central to rising political activism amongst contemporary veterans did not feature in the media coverage. It is argued that the Invictus Games illustrates the need for sociology to conceive of militarization in more multidimensional ways, appreciating both the prominence of a civilian–military gap in contemporary culture and how various social actors in Defense utilize post-heroic narratives in seeking to redress this cultural divide.