In this paper, we investigate two categories of linear frequency-modulated chirp signals suitable for singlephotodiode based coherent light detection and ranging (Li-DAR) systems, namely, the frequency-modulated continuouswave (FMCW) single-sideband (SSB) signal and the amplitudemodulated double-sideband (DSB) signal, and compare their achievable receiver sensitivity performance. The DSB signal requires a simpler transmitter design, as it is real-valued and can be generated using a single-drive Mach-Zehnder modulator (MZM), while the SSB signal, which is frequency/phase modulated, requires an in-phase and quadrature modulator (IQM)based transmitter. A theoretical analysis of direct-detection (DD) beating interference (BI) especially the local oscillator (LO) beating with itself, known as LO-LO BI, is presented. Both Monte Carlo simulations and experimental demonstrations are carried out. Good agreement between simulations and experiments is achieved. In comparison with the SSB system, the DSB signalbased system is affected by laser phase noise-induced power fluctuation, and also suffers a significant sensitivity penalty due to nonlinear LO-LO BI. A spectral guard band for mitigating LO-LO BI is necessary for the DSB signal, achieved at the expense of requiring a larger electrical bandwidth. In system tests with a delay line of 385 m, the SSB signal outperforms the DSB signal with a 10 dB better receiver sensitivity in the case with a guard band, and 25 dB better sensitivity without a guard band.