Bank Indonesia DIY education campaign strategy in increasing awareness of QRIS electronic payments in the DIY MSME 2023

Abstract

The use of electronic money is essential in economic activities. Bank Indonesia DIY created an educational campaign related to QRIS to increase the use of QRIS in MSMEs in DIY. In addition, DIY Province won the BI award appreciation for the best Export MSMEs and the best QRIS implementation in Indonesia. This study wants to know and describe the stages of planning an educational campaign by Bank Indonesia Yogyakarta Special Region, using a qualitative method with a case study approach. The validity test uses source triangulation, which compares the degree of trust in data from several sources. The results of this study show that the campaign carried out by Bank Indonesia DIY is through the “SIAP PASAR QRIS” slogan, which means "Healthy Innovative Market with QRIS." DIY, there are 10 SIAP QRIS MARKETS. The most ready market is the Beringharjo market. As much as 50% of the traders have used QRIS—BI DIY in disseminating the educational campaign through Instagram, Twitter, WhatsApp, and YouTube media for publication. QRIS is not only for transactions in stores but also for donations or alms at houses of worship with QRIS.