In 2014, the European Union Directive 2014/24/EU was issued, which has provisions including information about the use of electronic technology for modelling buildings, referred to as BIM. According to various sources in the literature, with the help of BIM technology building designs can be prepared more quickly, while avoiding errors; it is also possible to generate and control any amendments in a building blueprint, promptly estimate costs of the building works planned, and implement a variety of activities connected with the maintenance of a new building once it is erected. In some EU states, initiatives have been launched leading to the introduction of BIM technology in public procurement, and the technology itself is now gaining popularity. However, the adaptation of this new technology is not always met with enthusiasm, and its implementation is hindered by many obstacles. The aim of this article is to conduct a broader analysis of the possibilities of BIM development in the construction industry based on data obtained from companies operating in the construction industry. The research used analysis of source materials, surveys, and targeted interviews. The study has demonstrated several barriers, of which the most important ones proved to be of financial nature, formal and legal considerations, and mentality, namely the unwillingness to learn, adopt novel solutions, and switch to a new way of working. The research was supported by a SWOT analysis.