Objectives: There is extant research work that have investigated the influencing and mediating role personality factors or the Big Five traits play in determining a consumer’s environment friendly behaviours. The originality of this paper is in the fact that it is uses the prism of personality traits to study their moderating effect on consumer behavior in the presence of different sales promotion techniques, quality cues and privacy issues.
Methods: The ANOVA results, using the SPSS program showed that with the trait of extraversion, sales promotion and quality, it had significant effect on the consumers’ deal, attitude and intention to purchase. Notably, the average value of high extraversion was statistically significant as compared to that of low extraversion.
Findings: Based on the TPB framework and personality traits, this study can help practitioners better understand the benefits considering the personality traits of the target set respondents being called to the car clinics in order to efficiently obtain the best outputs from car clinics. Besides, it will be of use to regulatory bodies to devise better standards and regulations for vehicular data privacy.
Conclusions: Mechanical advancement like the associated vehicle innovation can possibly acquire numerous positive changes like decrease street mishaps, clog, better natural manageability and so forth. Ultimately, this study helps society to reap the benefits by elucidating the factors in consumer behaviour in technology adoption to help marketers ensure better customer pre purchase consideration and acceptance of the innovation.