Barriers To B2C Segment Of E-Business

Khan, M. B.; Martin, Merle P.

doi:10.19030/jber.v2i6.2892

Cited by 4 publications

(2 citation statements)

References 2 publications

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“…Penggunaan e-commerce memiliki keterkaitan dengan sosial dan budaya. Menurut [21] bahwa budaya didefinisikan sebagai keyakinan, nilai, asumsi dan praktik yang membentuk dan membimbing sikap atau perilaku anggota dalam masyarakat. Dalam hal ini, penerapan teknologi informasi dapat mempengaruhi budaya dan sosial dari masyarakat [22].…”

Section: Social and Culture Barriersunclassified

Analisis Validitas dan Reliabilitas Sosial Budaya dan Organisasi terhadap Adopsi E-Commerce UMKM Tangerang Selatan

Huda

Kusumaningtyas

Aini

et al. 2023

Appl. Inf. Syst. Manage.

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Tingginya perkembangan teknologi informasi, sejalan dengan tingginya terobosan yang dapat dilakukan bagi masyarakat. E-commerce menjadi salah satu contoh teknologi yang sudah berkembang dan banyak membantu masyarakat hingga saat ini. Pelaku UMKM banyak yang sudah beralih menggunakan e-commerce sebagai media penjualan namun dalam penerapannya masih memiliki hambatan. Penelitian ini bertujuan untuk menginvestigasi hambatan sosial budaya dan organisasi bagi pelaku UMKM Tangerang Selatan dengan menggunakan framework hambatan adopsi e commerce Zaied. Berdasarkan hasil uji validitas untuk keseluruhan item yang diajukan menunjukkan hasil yang valid. Kemudian hasil uji reliabilitas untuk mengetahui konsistensi jawaban dari responden mendapatkan nilai 0,830 dengan kata lain memiliki nilai yang reliabel. Penelitian ini memberikan hasil bahwa adanya hambatan pada nilai, keyakinan, pelaku UMKM dalam menerapkan e-commerce dengan angka sebesar 58% pada sosial & budaya. Hambatan lainnya pada organisasi mengenai kurangnya dukungan manajemen dan memilki keterbatasan akses informasi dengan angka sebesar 63% dalam menerapkan e-commerce sebagai media penjualan.

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Section: Social and Culture Barriersunclassified

Analisis Validitas dan Reliabilitas Sosial Budaya dan Organisasi terhadap Adopsi E-Commerce UMKM Tangerang Selatan

Huda

Kusumaningtyas

Aini

et al. 2023

Appl. Inf. Syst. Manage.

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“…The second major consumer hesitancy regarding B2C sites is buying products without seeing and touching them. This concern varies among product types (Khan & Matin, 2004).…”

Section: B2cmentioning

confidence: 99%

Strategic Excellence in Post-Digital Ecosystems: A B2C Perspective

Sözer¹,

Civelek²,

Çemberci³

2018

Zea Books

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Edin Güçlü SÖZER (Okan University) has managed retail marketing, sales, and business de velopment functions for local and multinational banks for more than two decades. He has a Ph.D. in Marketing and teaches Strategic Marketing, Marketing Management, and Marketing Research courses. His publica tions include books (Internet Commerce-2003, Post-Modern Marketing-2009, and Dynamics of Sponsorship-2010) as well as articles and research papers in academic journals. Mustafa Emre CİVELEK (Istanbul Commerce University) has served on the board of the Technologistics Application & Research Center and as head of the Ground Handling Services Management in Aviation Program. He has a Ph.D. in business administration and teaches courses in e-commerce, foreign trade, and logistics. He also has experience in the banking industry, mainly in international trade finance operations. Murat ÇEMBERCİ (Istanbul Commerce University) teaches Management and Organization, Business Administration, Entrepreneurship, and Logistics. He has a Ph.D. from Gebze Technical University and has worked as a manager in the logistics sector. His research and publications focus on R&D and innovation, innovation management, entrepreneurship, purchasing and supply chain management, and international transportation. He is co-author, with Mustafa Emre Civelek, of Key Factors of Sustainable Firm Peformance (2015).

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How can I serve you better? Unlocking the digital D2C barriers for regional food products

Joshi,

Sengar,

Nautiyal

2024

JADEE

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PurposeThe digital direct-to-consumer (D2C) approach has seen widespread adoption across many industries, but its application to regional food products has been slower. This study aims to identify and rank the most significant challenges to the widespread use of digital D2C for regional food products.Design/methodology/approachA multi-criteria decision-making method called a fuzzy analytic hierarchy process (FAHP) was used to determine the order in which these obstacles were evaluated. Thirty-five barriers were identified and categorized into six categories named technological, operational, sociocultural, financial, market and institutional and regulatory barriers.FindingsMarket barriers ranked as the top barrier, and the technological barrier ranked the least significant amongst the main barrier categories for the adoption of digital D2C model for the regional food products. Lack of consumer awareness ranked number one globally, and lack of government subsidies ranked the least amongst the thirty-five identified barriers. Operational barriers came out to be second most significant barrier followed by institutional and regulatory barrier, sociocultural barrier, financial barrier and technological barrier.Research limitations/implicationsThe findings of this research were derived through a numerical examination of data gathered from the Indian setting. It follows that the technological, sociocultural, financial, market, operational and institutional constraints, among others, outlined here are all unique to India. Because of the unique nature of the Indian setting, the results of this study can only be used there and not elsewhere. It is possible that future research will broaden the aims of this one and refine its methodology. Digital D2C adoption for regional food products may be prioritized and ranked using quantitative and qualitative data sources like ANP and TOPSIS. It is possible that similar studies may be conducted in nations which have a different set of operational, technological, sociocultural market and financial and regulatory barriers. Conceptual framework can be formed by integrating TAM and TPB to understand the buying behavior of regional food products via digital D2C.Originality/valueThis research is the first to identify challenges to the widespread use of the digital D2C model for regional food products. Policymakers and other interested parties can use this information to better understand the difficulties of expanding the distribution of regional food products beyond their immediate regions.

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Barriers To B2C Segment Of E-Business

Cited by 4 publications

References 2 publications

Analisis Validitas dan Reliabilitas Sosial Budaya dan Organisasi terhadap Adopsi E-Commerce UMKM Tangerang Selatan

Analisis Validitas dan Reliabilitas Sosial Budaya dan Organisasi terhadap Adopsi E-Commerce UMKM Tangerang Selatan

Strategic Excellence in Post-Digital Ecosystems: A B2C Perspective

How can I serve you better? Unlocking the digital D2C barriers for regional food products

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