“…The market situation for certified wood products has steadily improved during the 2000s, but with occasional exceptions in the case of tropical hardwoods in the European market, achievable price premiums tend to remain negligible (UNECE/FAO2009). Three types of barriers have been identified by Werndle et al (2006) as the major constraints on certified timber and paper product uptake; first, supply barriers, which include lack of certified timber available, supply chain complexities, entrenched supplier relationships, and a currently low or non-existent price premium on certified forest products; second, demand barriers, which include lack of certification knowledge on the part of final consumers, price sensitivity, weak market demand; and third, organizational barriers, which include lack of strategic commitment, inadequate management systems, staff skills and financial provision. Since industrial consumers form the main customer base in the forest industry, Werndle et al (2006) suggested that educating subcontractors about certification and tightening control over procurement by large contractors could be one solution on the demand side.…”