“…A strong, positive, and enduring organisation identity which is underpinned by loyalty, commitment, unity, co-operation, collaboration, and strict adherence to organisational values can contribute immensely to the effective and efficient facilitation of transformational change efforts, thereby leading to change implementation success. On the other hand, a weak, negative, and crumbling organisation identity which is characterised by disloyalty, disunity, conflict, fragmentation, non-co-operation, lack of commitment, negation of organisational values can hinder the effective and efficient implementation of transformational change initiatives, thereby contributing to the high failure rate in change implementation, as highlighted by Hattingh (2004), Coetzee and Stanz (2007), Alvesson and Svenningsson (2008), Aiken and Keller (2009). Turner, Hallencreutz and Haley (2009), Turner (2011.…”