“…This problem is multifaceted and complex (Papas, Logan, & Tomar, 2004), and health communication efforts require addressing sociodemographic and socioeconomic factors as well as the individuals’ informational needs and behaviors. There is profound empirical evidence that inequalities in education, income, and occupation—that is, a low socioeconomic status—are closely linked to health and risk-related psychosocial and behavioral factors, to disparities in health status and health care (Adler & Newman, 2002; Goldman, Diaz, & Kim, 2009; Mackenbach et al, 2008; Oduro, Connor, Litwin, & Maliski, 2012; van Lenthe et al, 2004). This can also be observed for oral cancer which is particularly prevalent among elderly people and among men (Andersen, Lassen, & Clemmensen, 2008; Conway et al, 2008): A low socioeconomic status, regular smoking, and alcohol consumption are described as main risk factors of developing oral cancer.…”