“…The range of domains covered by the OGD is broad covering space, agriculture, economy, law, environment, transport, education and the like (Ubaldi, 2013) and innovation thereby refurbishing the products and services on a standalone or a collaborative basis. As such, VCC occurs when users assume an active and collaborative role and co‐create value with creators/suppliers throughout relational exchanges, engaging in the entire service value chain (Prahalad & Ramaswamy, 2004; Wiedenhoft et al, 2023; Yi & Gong, 2013). Therefore, on the one hand, the professionals and citizens are able to draw inferences post‐analysis of the OGD via statistical measures, it is also feasible for the stakeholders to collaborate with each other‐the so‐called OGD VCC process (Casiano Flores et al, 2022), and, the reverse is called OGD VCD should there be opposite or uncalled for outcomes from the collaborative pursuits (Haustein & Lorson, 2023).…”