The claim that memory is constructive or reconstructive is no longer controversial in psychology. However, in the last decades it has generally been taken to mean that our memories are inaccurate or distorted. In the locus classicus of the constructive memory idea-Bartlett's Remembering-we find a different meaning: Constructive is there understood as a future-oriented and adaptive characteristic of remembering, which can also lead to accuracy. His notion of constructiveness was even earlier elaborated in relation to group dynamics in his book Psychology and Primitive Culture. How did we get from one meaning of constructive to another? This question is explored through a serial reproduction analysis of experiments purporting to replicate Bartlett's study. The focus is on the transformation of terminology used to describe qualitative changes introduced by subjects into reproductions. In this history a diversity of terms, coming from different intellectual sources, is gradually subsumed under the single term 'distortion'. Thus, psychologists have reconstructed Bartlett's work based on their own background, other influences and their own project for the discipline, illustrating the very constructive processes Bartlett theorized.