for their helpful comments and suggestions. I am also grateful to the Northwestern Law Searle Center on Law, Regulation, and Economic Growth for its selection of this paper for the upcoming Fourth Annual Conference on Internet Search and Innovation. My thanks also go to Colin Fraser (Seton Hall, class of 2013) and Drew Tidwell (Seton Hall, class of 2014) for their invaluable research assistance. Finally, I would like to thank Google Inc. for research funding, and the Maury Cartine Faculty Research Endowment for its continued financial support. The views and conclusions expressed here are solely mine, as are any errors.