Batting for the flag: cricket, television and globalization in India

Mehta, Nalin

doi:10.1080/17430430802702848

Cited by 18 publications

(14 citation statements)

References 7 publications

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“…They note that Twenty20, and the IPL in particular, "does not dovetail into other cricketing structures; it competes with (and threatens) them". Consequently, the sustainability of ODIs/50overs cricket is questionable, especially in a context where India so overwhelmingly dominates the market and so clearly favours Twenty20 cricket over other forms (Mehta, 2009;Horne, 2010;Rumford & Wagg, 2010;Rumford, 2011). Consequently, the current and future status of the CWC as the premier cricketing competition is in doubt.…”

Section: Commercialisation and Mediatisation Of Cricketmentioning

confidence: 99%

Sport, Media and Mega-Events

Wenner¹,

Billings²

2017

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Section: Commercialisation and Mediatisation Of Cricketmentioning

confidence: 99%

Sport, Media and Mega-Events

Wenner¹,

Billings²

2017

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“…The reason was simple. It is not desirable for a national broadcaster to join hands with its foreign counterparts for telecasting a cricket series (Mehta 2010).…”

Section: Cricket and Commercialization: International And Transnational Perspectivesmentioning

confidence: 99%

“…Second, it reflects on the impact of the twin forces of the communication technology and market forces in the globalizing game of cricket in India. In this context, the article takes recourse to analyze the broadcasting of international cricketing matches (Majumdar 2004;Mehta 2010) and the Indian Premier League (IPL) (Gupta 2010). These cases encapsulate the political economy of globalization.…”

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confidence: 99%

States, Market and Cricket: The Political Economy of Globalization in India

Halder¹

2014

Jadavpur Journal of International Relations

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The article unravels the globalizing process in the context of cricket in India. It traces the process of the game's diffusion from the colonial period to the liberalized era. In the colonial context, it demonstrates the role of the state apparatus in facilitating this end. Although the involvement of the imperial state was indirect, it is hard to rule out their enthusiasm in spreading the game. The article deals with these aspects in its first section. The following section delves into the role of the market forces in globalizing the game. In this case, greater emphasis is placed on issues related to financing and broadcasting of the game in the country. The article substantiates these claims by referring to the broadcasting disputes of the Hero Cup and the India-Pakistan series of 2004. It also narrates some of the politico-economic issues related to the Indian Premier League (IPL). The article contends that the state retains its significance despite the increasing interdependence between itself and other non-state entities in the globalized scenario.

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“…claiming exclusive rights to do so and calling the CAB 'anti-national'. Customs officials in Mumbai confiscated TWI's broadcast equipment, 78 leading the CAB to appeal to the Supreme Court of India. In an important ruling on 15 November 1993, the court overruled the government and allowed TWI to generate its own broadcast.…”

Section: The Late Twentieth Century: Media Governance and Migrationmentioning

confidence: 99%

Cricket and globalization: global processes and the imperial game

Mustafa¹

2013

Journal of Global History

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This article seeks to reposition sport as a subject of analysis in ‘global historical’ processes. It examines the diffusion of cricket in the British empire, its appropriation by the colonies, and the subsequent commercialization of the sport. It asks the question: how did an elite English sport come to be one controlled by a former colony – India? With this as the substantive question, it seeks to develop theoretical insights about the nature of global processes and cultural transfers in the twentieth century. By way of conclusion, it asserts that, as a result of these global processes, there was a tangible shift in the ‘cultural economy’ of sports from the developed nations of the West to the developing nations.

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Batting for the flag: cricket, television and globalization in India

Cited by 18 publications

References 7 publications

Sport, Media and Mega-Events

Sport, Media and Mega-Events

States, Market and Cricket: The Political Economy of Globalization in India

Cricket and globalization: global processes and the imperial game

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