“…Therefore, following Ruseckaite et al . (2017) and Becerra and Goos (2021), we define the Bayesian D-optimality criterion for the multinomial logit model aswhere π ( β ) is the prior distribution of β . A design that minimizes the Bayesian D-optimality criterion is called a Bayesian D-optimal design.The assumptions for the prior parameter estimates in this work were that the ticket price would have a negative impact on the utility of the respondents, that an increasing strength of the opponent would lead to an increase in utility, that there was no difference in preference between the different days and times, that a side seat is more preferable to a goal and corner, that there is no difference between the latter and that Nations League and Qualifiers are equally preferable and more preferable than a friendly match.Using the previous assumptions, the prior values of the β parameter vector were set as follows β Corner = −0.25, β Goal = −0.25, β Side = 0.5, β Friendly = −0.5, β Qualification = 0.25, β NationsLeague = 0.25, β Weak = −0.5, β Medium = 0, β Strong = 0.5, β 75euros = −0.45, β 50euros = −0.15, β 25euros = 0.15, β 15euros = 0.45, β TimeAndDay1 = 0, β TimeAndDay2 = 0, β TimeAndDay3 = 0, β TimeAndDay4 = 0, β TimeAndDay5 = 0, and β TimeAndDay6 = 0.…”