Cables are typically used in engineering applications as tensile members. Relevant examples are the main cables of suspension bridges, the stays of cable-stayed bridges, the load-bearing and stabilizing cables of tensile structures, the anchor cables of floating mooring structures, the guy-ropes for ship masts, towers, and wind turbines, the copper cables of electrical power lines. Since cables are characterized by non-linear behavior, analysis of cable structures often requires advanced techniques, like non-linear FEM, able to consider geometric non-linearity. Nevertheless, a traditional simplified approach consists in replacing the cable with an equivalent tie rod, characterized by a suitable non-linear constitutive law. Currently used equivalent constitutive laws have been derived by Dischinger, Ernst and Irvine. Since the equivalence is restricted to taut cables, characterized by small sag to chord ratios, these traditional formulae are not appropriate for uniformly loaded sagging cables: the main cables of suspension bridges are a particularly emblematic case. Despite some recent attempts to find more refined solutions, the problem is still open, since closed form solutions of general validity are not available. In the paper, general analytical formulae of the non-linear constitutive law of the equivalent tie rod are proposed, distinguishing two relevant cases, according as the length of the cable can vary or not. The expressions, derived by applying the general form of the theorem of virtual work, can be applied independently on the material, on the sag to chord ratio, on the load intensity and on the stress level, so allowing the replacement of the whole cable with a single equivalent tie rod. The expressions are critically discussed referring to a wide parametric study also in comparison with the existing formulae, stressing the influence of the most relevant parameters.