BCG-Matrix

Schawel, Christian; Billing, Fabian

doi:10.1007/978-3-8349-8185-1_7

Cited by 1 publication

(2 citation statements)

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“…It must be noted that in contrast to the original management tool used to visualize portfolios [24], the quadrants related to sustainable behavior were not used to identify possibilities to liquidate interventions. On the contrary, the literature has shown that "[.…”

Section: Discussionmentioning

confidence: 99%

“…Remembering the four quadrants of intended and shown behavior (see Figure 3), based on a management tool for visualizing a portfolio [24], picturing PEBs in the quadrants showed the cost of a behavior. It also enables researchers and policymakers to identify the possible need for an intervention and to deduce its type (see Table 1).…”

Section: Cross-design Synthesismentioning

confidence: 99%

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Distinguishing between Low- and High-Cost Pro-Environmental Behavior: Empirical Evidence from Two Complementary Studies

Rau,

Nicolai,

Franikowski

et al. 2024

Sustainability

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To reach sustainability goals, researchers and policymakers must focus on addressing changes toward more pro-environmental behavior (PEB). Therefore, this study shows evidence-based perceptions of low- and high-cost behaviors and deduces recommendations for PEB interventions. We applied a multi-step mixed-method approach: First, a representative online survey was conducted to collect a general quantitative overview and classify low- and high-cost behavior based on past behavior and behavioral intentions. Second, a gamification intervention that aimed to gain quantitative data about certain behaviors and perceived low- and high-costs was conducted with university students. The results of the two studies showed that PEB can easily be categorized into high-, rather-high-, rather-low-, and low-cost behavior. However, this classification is not based on emission sectors, e.g., mobility, but on the specific behavior. Interventions can be recommended according to subjective costs: For example, low-cost behavior does not need additional interventions in most cases but must be maintained as is. According to the empirical findings, high-cost behavior needs top-down interventions, while rather-high- and rather-low-cost behavior requires bottom-up interventions to achieve behavior changes. In summary, managing interventions using this classification and focusing on high-impact behavior can lead to successful behavior changes and emission reductions.

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Section: Discussionmentioning

confidence: 99%

Section: Cross-design Synthesismentioning

confidence: 99%