Be a Man—Buy a Car! Articulating Masculinity With Consumerism in<i>Man's Last Stand</i>

Duerringer, Christopher M.

doi:10.1080/1041794x.2015.1017654

Cited by 3 publications

(2 citation statements)

References 19 publications

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“…Graham's material wealth is not only drawn into question, but so too is his ownership of an important marker of masculine power: an expensive car. Car culture has long been entangled with masculine status (Best, 2005;Duerringer, 2015;Dummitt, 2007;Gross, 2007;Mellström, 2004;Morgan, 2009) and within the Wheelchair Drake (430 Lex, 2011;New E-Class, 2011). And even if Graham does have a nice car, at the end of the day he will be stuck in the handicapped parking spot (Wheelchair Zone, 2011).…”

Section: Being the Manmentioning

confidence: 99%

They See Me Rollin’, They Hatin’

Preston

2021

CJDS

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Aubrey Graham, more commonly known as hip-hop performer Drake, presents himself as a man of contradiction—a lover and a fighter, sensitive but hard, successful but humble. Despite this subjective work, designed to present a complex embodiment of an artistic and financial success, the discourse of Graham online is often underpinned by suspicion and derision that seeks to redefine him as a pretender who is unworthy of the status he claims. Nowhere is this more evident than in the “Wheelchair Drake” memetic cluster, which uses an old Degrassi: The Next Generation promotional image of Graham sitting on a wheelchair, combined with humorous juxtaposition of rap lyrics, to critique Graham’s status as both a performer and a Black man. In various Wheelchair Drake memes, physical impairment becomes a living metaphor for a spoiled identity; the memes argue that, just like ableist imaginations of physically disabled people, Graham is doomed to a life of impotence and dependency. Built upon a sample of 583 user-generated images, coded into 9 thematic groups, this article excavates the latticed discourses of masculinity, disability and race that animate the Wheelchair Drake meme and consider the ways that this memetic cluster subjects Aubrey Graham to the strictures of ableist hegemonic masculinity.

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Section: Being the Manmentioning

confidence: 99%

They See Me Rollin’, They Hatin’

Preston

2021

CJDS

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“…Consumer culture similarly undermined traditional masculinity by publicizing male bodily objectification in a stereotypically feminine way. While long relying on exploitations of patriarchal “tough-guy masculinity” to sell items such as cars and beer (Duerringer, 2015, p.141), marketers began to promote more commodities emphasizing physical appearance, including men’s skincare products and stylish clothing (Beynon, 2002). Beynon (2002) highlights that these changes triggered a socio-cultural paradigm shift centered on both a general sense of physical insecurity concerning the male body, and confusion about what constitutes a hegemonic man.…”

Section: Cultural Articulations Of Hegemonic Masculinitymentioning

confidence: 99%

Mutated Masculinities: A Critical Discourse Analysis of the New Lad and the New Man in Sons of Anarchy and Ray Donovan

Nijjar

2018

The Journal of Men’s Studies

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There has been a recent influx of popular U.S. television dramas depicting heteronormative but emotionally conflicted male protagonists. This article examines discursive constructions of hegemonic masculinity in two of these dramas, Sons of Anarchy (2008-2014) and Ray Donovan (2013-), in terms of the socio-cultural concepts of the New Lad and the New Man. It questions whether these discursive tools are useful for analyses of contemporary, male-focalized television, or whether they need updating. Using Critical Discourse Analysis, I argue that protagonists from both programs embody mutated, destabilized versions of the New Lad and the New Man that connect to a current U.S. "crisis of masculinity." Offering timely conceptual updates of the New Lad and the New Man (the "Family-Oriented New Lad" and the "Emotionally Inarticulate New Man"), I show that these terms remain useful, but also need revision to capture the intricate struggle between inexpressiveness and emotionality characterizing present-day U.S. dramas.

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Doctors Without Burdens: The Neocolonial Ambivalence of White Masculinity in International Medical Aid

Hanchey

2019

Women's Studies in Communication

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Be a Man—Buy a Car! Articulating Masculinity With Consumerism inMan's Last Stand

Cited by 3 publications

References 19 publications

They See Me Rollin’, They Hatin’

They See Me Rollin’, They Hatin’

Mutated Masculinities: A Critical Discourse Analysis of the New Lad and the New Man in Sons of Anarchy and Ray Donovan

Doctors Without Burdens: The Neocolonial Ambivalence of White Masculinity in International Medical Aid

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