Beach Clubs and Tourist Gaze: A Critical Inquiry into the Construction of Social Distinction

Abstract

Beaches are public spaces for people to relax and enjoy the sea, sand, and sun. In this context, beach clubs market beach essentials and luxuries such as ambiance, delicate food, and live entertainment in a safe environment. However, certain elite beach clubs in Çeşme have adopted selective entry policies, applying criteria such as dress code, social media followers, and car brand, raising concerns about socioeconomic accessibility and inclusivity in these ostensibly public spaces. This study investigates these selective admission practices and their reflections, based on customer perspectives that fuel the popularity of these venues. Through the analysis of Google Maps online reviews, we aim to gain insight into these admission practices and understand the perspective of customers during the experience that causes high demand for these clubs. The thematic analysis revealed a relationship between customer expenditure and favorable entrance experiences; guests with lesser spending reported dissatisfaction and reluctance to revisit. We examined eight beach clubs with ratings deviating from the weighted average to ensure diverse representation. Our findings are intended to encourage action and guide the creation of more equitable, welcoming environments in beach clubs, both in Çeşme and beyond. Drawing on the theoretical frameworks of Pierre Bourdieu's social theory and John Urry's "tourist gaze," this paper outlines the socio-economic barriers that distort ideals of public space and leisure and invites a reassessment of inclusivity in tourist destinations.