Beaches and Medicinal Lagoons Tourism Destination in Peru: Satisfaction and Loyalty Research
Mayra Rita MILLAN-ANAYA,
Franklin CORDOVA-BUIZA,
Heber Luis OLAVARRIA-BENAVIDES
Abstract:In the last years, the tourism sector has been affected by the crisis generated by COVID-19, so this prompted to rethink new strategies that bring with them the appropriate parameters and recommendation. The objective of the research was to analyze the influence of tourist satisfaction and loyalty towards a tourist destination of beaches and medicinal lagoons. The research used a non-experimental, correlational design, the technique used was the survey and as an instrument a questionnaire applied to a sample o… Show more
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