1994
DOI: 10.1177/0146167294204001
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Beauty or the Beast? The Effects of Appearance, Personality, and Issue Information on Evaluations of Political Candidates

Abstract: Two studies investigated the effects of image and issue information on evaluations of political candidates. The extent to which voters base their evaluations on stereotypic image information (i.e., candidates' physical attractiveness) and nonstereotypic image information (i.e., individuating personality descriptions of the candidates) was examined. Also of interest were the factors that lead to image-based, as opposed to issue-based, evaluations of the candidates. Results demonstrated that (a) physical appeara… Show more

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Cited by 74 publications
(58 citation statements)
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“…This suggests that visual appearance may affect what individuals think about politicians, regardless of policy and good argument. Indeed, in line with many positive attributions to attractive individuals (Dion et al, 1972), one study shows that attractive political candidates are evaluated more positively than unattractive individuals (Budesheim and Depaola, 1994). As the individual traits of politicians become increasingly important (Caprara and Zimbardo, 2004), and with politicians' increasing use of visual media, we might expect that the appearance of candidates' faces will be increasingly likely to play a critical role in voter choice.…”
Section: Facial Appearancementioning
confidence: 94%
“…This suggests that visual appearance may affect what individuals think about politicians, regardless of policy and good argument. Indeed, in line with many positive attributions to attractive individuals (Dion et al, 1972), one study shows that attractive political candidates are evaluated more positively than unattractive individuals (Budesheim and Depaola, 1994). As the individual traits of politicians become increasingly important (Caprara and Zimbardo, 2004), and with politicians' increasing use of visual media, we might expect that the appearance of candidates' faces will be increasingly likely to play a critical role in voter choice.…”
Section: Facial Appearancementioning
confidence: 94%
“…Attractiveness reflects health in both sexes and fertility in women (18), making more attractive people more valuable as sexual partners, mates, and allies (all else equal). Indeed, it is widely documented that more weight is placed on the welfare of attractive people: They are paid more (19), are more likely to be hired for managerial positions (20), are more likely to be elected to public office (21), are given lighter sentences (22,23), and are viewed more favorably (24). Attractive people should, *The welfare weighting function should generate a relationship-specific vector-the WTR function-that, for each absolute magnitude of sacrifice potentially made by the actor, produces a WTR-a variable that defines the ratio of the weights placed on the welfare of the actor versus the target, in determining as a decision-making threshold the maximum sacrifice the actor will make for the target.…”
Section: Engineering Analysismentioning
confidence: 99%
“…The happy/angry confusion could indicate that people have a general scanpath routine for classifying emotional facial expressions, potentially involving more frequently looking at the mouth than for other tasks (see Table 2). Several studies have shown that human judgments of appearance and trustworthiness are correlated (Budesheim & DePaola, 1994;Zaidel, Bava, & Reis, 2003;Kleisner et al, 2013), and this may be the reason why the scanpaths for attractiveness and trustworthiness are more frequently confused by the algorithms. The confusion matrices shown in Fig.…”
Section: Agreementmentioning
confidence: 99%