Becoming homeless

Asher, Tobin; Ogle, Elise; Bailenson, Jeremy N.; Herrera, Fernanda

doi:10.1145/3226552.3226576

Cited by 34 publications

(7 citation statements)

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“…While recent research concurrently exploring the role of presence and narrative engagement in virtual environments has explored empathy (e.g., Bindman et al, 2018), this line of inquiry has not yet extended to the impact of these variables on focal attitudes and behaviors in a prosocial context. Despite this gap in the literature, research conducted by the Virtual Human Interaction Lab at Stanford has demonstrated the power of virtual reality in shifting attitudes in prosocial contexts as diverse as views on homelessness (Asher, Ogle, Bailenson, & Herrera, 2018) and improved attitudes towards the environment (Markowitz, Laha, Perone, Pea, & Bailenson, 2018). Further, when discussing persuasion in a prosocial context, it is useful to move beyond attitudes to see eventual impact on behaviors.…”

Section: Immersive Technology Attitude and Behaviorsmentioning

confidence: 99%

From immersion to intention? Exploring advances in prosocial storytelling

Pressgrove

Bowman

2020

Journal of Philanthropy and Marketing

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Little empirical work has explored the psychological processes triggered by immersive technologies and how they might lead to more effective desirable prosocial outcomes. Thus, the current study explores two different modalities for presenting 360 videos—YouTube and head‐mounted display (HMD)—as strategies for engaging audiences with cause‐related stories. Across three stories, using these technologies led to the highest levels of presence, but there was no association between presence and increased attitudes towards the story content. Only narrative engagement impacted prosocial attitudes towards the video content. Data suggest that regardless of the technology used, telling engaging narratives that increase the viewer's self‐efficacy is key to behavioral intentions—immersive technologies help viewers feel closer to the physical location of the narrative, but not the narrative itself.

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Section: Immersive Technology Attitude and Behaviorsmentioning

confidence: 99%

From immersion to intention? Exploring advances in prosocial storytelling

Pressgrove

Bowman

2020

Journal of Philanthropy and Marketing

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show abstract

“…These unexpected ndings could be due to the fact that although a complete sense of presence can be elicited only by immersive technologies (e.g., VR, used in both MI and LI conditions), more traditional media (e.g., a computer desktop, used in the LI condition) also offer a lesser degree of both social and spatial presence (Cummings and Bailenson 2016;Lombard and Ditton 1997). Further, immersive environments and experiences can facilitate prosocial behavior (Asher et al 2018), such as donation intention. Similarly, a moderate level of immersion can strengthen the relationship between donor inspiration and donation intention (more than a low level of immersion).…”

Section: Discussionmentioning

confidence: 99%

“…Further, VR applications can facilitate prosocial behavior and perspective taking (Asher et al, 2018). Therefore, we hypothesize (see Fig.…”

Section: Immersion Effectsmentioning

confidence: 98%

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Virtual Reality in Nonprofit Marketing: Boosting Inspiration and Encouraging Donations

Rodrigues

Loureiro

Lopes

2023

Preprint

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Nonprofits often face the challenge of inspiring people to care about issues that are at distance, both geographically and emotionally. This study seeks to investigate how Virtual Reality (VR) can increase inspiration and encourage potential donors to give to nonprofits. Additionally, the study aims to analyze the moderating role of immersion level. A three-group between-subjects experiment with 142 participants was conducted to examine how immersiveness can influence presence, inspiration, and donation intention. The three different devices used (HMD, mobile HMDs, and computer desktop) to watch the documentary correspond to the different immersion levels (high, moderate, and low, respectively). Results reveal that perceived media richness enhances users’ spatial presence. Further, presence (spatial and social) positively effects customer inspiration. Lastly, findings suggest that customer inspiration increases donation intention. This study contributes to researchers and practitioners by identifying the role of customer inspiration on donation intention and by highlighting the impact of immersiveness.

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“…In den letzten Jahren wurden daher einige Forschungen dazu angestellt. So entwickelte ein Team um den VR-Pionier Jeremy Bailenson und den Empathieforscher Jamil Zaki ein VR-Spiel mit dem Titel »Becoming Homeless« (Asher et al 2018). In diesem Spiel schlüpft man in die Rolle einer Person, die zunächst ihren Job verliert und dann delogiert wird.…”

Section: Reflexionunclassified

»Virtual Skills Lab« - Transdisziplinäres Forschen zur Vermittlung sozialer Kompetenzen im digitalen Wandel

Neundlinger

Frankus

Häufler

et al. 2023

Digitale Gesellschaft

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Inter- bzw. transdisziplinäre Forschungsarbeit ist im aktuellen Wissenschaftsbereich häufig gängige Praxis, obwohl die Verständnisse über Umfang und Strukturen einer solchen Zusammenarbeit keineswegs einheitlich sind. Die Autor*innen vermitteln anhand eines Virtual-Reality-Trainings für soziale Kompetenzen Einblicke in die Prozesse des gemeinsamen Forschens. In einer Reihe von Gesprächen reflektieren sie über die Ideenfindung zu ihrem Projekt des »Virtual Skills Lab«, die Entwicklung der dazugehörigen Forschungsfrage sowie deren Ausarbeitung in Form der interaktiven Szene. Entlang dieses Beispiels für virtuelles Training werden schließlich praktische Empfehlungen zur Gestaltung der übergreifenden Zusammenarbeit im digitalen Wandel angeboten.

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Becoming homeless

Cited by 34 publications

References 0 publications

From immersion to intention? Exploring advances in prosocial storytelling

From immersion to intention? Exploring advances in prosocial storytelling

Virtual Reality in Nonprofit Marketing: Boosting Inspiration and Encouraging Donations

»Virtual Skills Lab« - Transdisziplinäres Forschen zur Vermittlung sozialer Kompetenzen im digitalen Wandel

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