We measure the effects of chain economies, business stealing, and heterogeneous firms' comparative advantages in the discount retail industry. Traditional entry models are ill suited for this high-dimensional problem of strategic interaction. Building upon recently developed profit inequality techniques, our model admits any number of potential rivals and stores per location, an endogenous distribution network, and unobserved (to the econometrician) location attributes that may cause firms to cluster their stores. In an application, we find that Wal-Mart benefits most from local chain economies, whereas Target shows a greater ability to respond to rival competition. Kmart exhibits neither of these strengths. We explore these results with counterfactual simulations highlighting these offsetting effects and find that local chain economies play an important role in securing Wal-Mart's industry leader status.169 170 / THE RAND JOURNAL OF ECONOMICS specifically, Wal-Mart, Kmart, and Target now make up three quarters of total sector sales and show few signs of slowing down. The chain store advantage is both national and local: chains take advantage of scale economies in purchasing and logistics, as well as more local "density" economies that arise from sharing local knowledge and pooling advertising resources. Despite the increasing dominance of chain superstores, there is relatively little empirical work quantifying the size and sources of the chain advantage. 1 This is the goal of our article.In part, the lack of empirical research reflects the scale and complexity of the chain store's decision problem: building a massive network of outlets and distribution centers that move products to consumers as efficiently as possible, recognizing that their rivals are doing the same. Until recently, a complex strategic game on such a high-dimensional space was thought impossible to solve, much less estimate. 2 Furthermore, many retail sectors are dominated by as few as two or three firms, begging the question of how one can recover rich systems of parameters with the observed behavior of so few players. Building on the profit inequalities approach developed by Pakes et al. (2011) and Bajari, Benkard, andLevin (2007), we propose a scalable empirical framework for analyzing network entry problems that does not require solving for an equilibrium, or even that the equilibrium be unique or played in pure strategies. Rather, it simply requires enforcing the equilibrium condition that the observed choices yield weakly higher expected payoffs than any feasible alternatives, holding rivals' actions fixed. We apply our estimator to the discount retail sector, isolating the comparative advantages of each of the three players and quantifying the relative importance of the local chain effect. Moreover, given the relative simplicity of our estimation approach, this framework could easily be applied in other multistore or multiproduct settings such as airline hub and spoke networks, automobile product line decisions, or retailer assortment pr...