This PhD research contributes to the interdisciplinary field of cultural studies, offering different perspectives on intangible cultural heritage studies and inheritance concepts in China. Utilizing Nantong Blue Calico as a case study, the research distinguishes itself from existing scholarship by placing emphasis on the symbolic meanings and cultural inheritance embedded in the prints, diverging from the predominant focus on production methods associated with Nantong Blue Calico in prior studies. This research aims to enrich our understanding of the intricate cultural significance of the craft and broadens the scope of intangible cultural heritage discourse.Recent scholarly works indicate the challenges and complexities associated with comprehending, preserving, and transmitting China's ICH, specifically rooted in language differences, the absence