Before a hotel room booking, do perceptions vary by gender? The case of Spain

Abstract

Corporate Social Responsibility (CSR) is implemented unevenly in the Spanish tourism industry. The hotel infrastructure of the country is not an exception. This study analyses the environmental, social and economic dimensions of initiatives with respect to the hotel offer which consumers living in Spain appreciate and value more based on their gender. Empirical analysis is approached using a model of structural equations in which the intensity and sign of differences between men and women can be seen. The main results show that aspects related to the environment are the most important for both genders. The dimensions in which differences are defined are the economic, more valued by men; and social, more valued by women. The document provides relevant information, filling a knowledge gap in this field.

The importance of green practices for hotel guests: does gender matter?

“…In contrast, other authors have claimed the opposite (Kang et al, 2012) or conclude that gender does not significantly influence levels of environmental concern (Alibeli & White, 2011;Sevilla-Sevilla et al, 2019). For example, the results obtained by Sevilla-Sevilla et al (2019) allow to affirm that when choosing a specific hotel, issues related to the environmental dimension of Corporate Social Responsibility have the same importance for both genders. Thus, in line with mainstream literature, gender was expected to play the role of moderating variable in the hypothesized relationships in our proposed model.…”

“…For example, several authors have highlighted that women are more environmentally responsible consumers than men, and present higher levels of knowledge, environmental concern and participation in eco-friendly actions than men (Han et al, 2011;Kim, 2012;Wang et al, 2018). In contrast, other authors have claimed the opposite (Kang et al, 2012) or conclude that gender does not significantly influence levels of environmental concern (Alibeli & White, 2011;Sevilla-Sevilla et al, 2019). For example, the results obtained by Sevilla-Sevilla et al (2019) allow to affirm that when choosing a specific hotel, issues related to the environmental dimension of Corporate Social Responsibility have the same importance for both genders.…”

Does corporate social responsibility matter to management forecast precision? Evidence from China

“…Other studies investigate the relationships between CSR and earnings management, cash holdings, financing costs, stock price crash risk, investment efficiency, consumer perceptions, and consumer loyalty, etc. (e.g., Benlemlih & Bitar, 2018;Cheung, 2016;Garc ıa-Pozo et al, 2019;Goss & Roberts, 2011;Kim et al, 2012;Servera-Frances & Piqueras-Tomas, 2019;Sevilla-Sevilla et al, 2019).…”

Analisis Hubungan antara Eco SERVQUAL dan Customer Satisfaction dengan Peran Moderasi Gender, serta Revisit Intention pada Green Hotel di Indonesia

“…Dengan mengenyam tingkat pendidikan yang tinggi, maka kepedulian lingkungan dan partisipasi dalam tindakan ramah lingkungan juga akan lebih tinggi (Han et al, 2011;Wang et al, 2018). Hal ini sejalan dengan Sevilla-Sevilla et al, (2019), baik pria dan wanita memiliki kepentingan yang sama ketika memilih hotel terkait isu lingkungan. Hal ini juga mengkonfirmasi penelitian sebelumnya oleh Choi dan Park (2017), bahwa proses keputusan pembelian baik perempuan dan laki-laki adalah tidak ada perbedaan yang signifikan.…”