“…Socio-cultural aspects are very contextual (Shari, Soebarto & Williamson, 2011;Poston, Emmanuel & Thomson, 2010) shaped by the communities' customs and traditions that determined their norms and moral etiquette, as well as their spiritual faiths or religion. Undeniably, one community's socio-cultural values in a home environment setting would differ from another (Omar, Endut & Saruwono, 2011). Therefore, the roots and the historical contextual background from which this proposal emerged are vital in understanding the innovation creation within the discussion presented in this paper.…”