Before and after the outbreak of Covid-19: Linking fashion companies' corporate social responsibility approach to consumers’ demand for sustainable products

Vătămănescu, Elena‐Mădălina; Dabija, Dan-Cristian; Gazzola, Patrizia; Cegarro-Navarro, Juan Gabriel; Buzzi, Tania

doi:10.1016/j.jclepro.2021.128945

Cited by 124 publications

(84 citation statements)

References 66 publications

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“…This study provides evidence that personal innovativeness in information technology and socially responsible consumer behavior are the two main drivers of positive attitudes toward virtual wardrobes, which further leads to the intention to use virtual wardrobes. This study's findings contribute to the literature by offering convincing evidence of the positive linkage between sustainable consumer behavior and the adoption of digital fashion [22,23,63]. The growing interest in digital fashion research has been accelerated by the recent COVID-19 pandemic [63].…”

Section: Discussionsupporting

confidence: 56%

“…Recently, advanced technologies have made significant and dramatic shifts in various parts of the industry. The COVID-19 pandemic has accelerated these shifts, and the role of technologies in retail has become more and more important [21,22]. Fashion is an active sector that can be influenced by digital improvement, and at the same time, it can influence the lifestyles of individuals [23].…”

Section: Related Work and Rationale For Researchmentioning

confidence: 99%

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Who Uses Virtual Wardrobes? Investigating the Role of Consumer Traits in the Intention to Adopt Virtual Wardrobes

Bang

2022

Sustainability

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Over-consumption by consumers is a significant challenge to sustainability. Technology, such as that of virtual wardrobes, can suggest options that may reduce excessive consumption. A virtual wardrobe is a service that allows users to create and manage their wardrobes digitally. It also helps users to realize what they have in their wardrobes and can recommend appropriate styles of clothing for the users based on an analysis of the wardrobe. From the perspective of consumer characteristics, this research investigates what motivates consumers to adopt and use virtual wardrobes and proposes marketing strategies for addressing these behaviors. Fishbein’s attitude theory was used as a theoretical framework. By surveying 265 U.S. college students and using structural equation modeling analysis, the study shows that consumers’ socially responsible consumption behavior and personal innovativeness in information technology positively affect their attitude toward virtual wardrobes, which, in turn, increases their intention to use virtual wardrobes. However, their personal shopping value and fashion involvement have no significant impacts on consumers’ attitudes toward virtual wardrobes. The findings indicate that marketers of virtual wardrobes should highlight social responsibility and technological innovation in product and service promotions. By gaining insight into their wardrobes, consumers can be more strategic about clothing consumption, use, and disposal.

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Section: Discussionsupporting

confidence: 56%

Section: Related Work and Rationale For Researchmentioning

confidence: 99%

Who Uses Virtual Wardrobes? Investigating the Role of Consumer Traits in the Intention to Adopt Virtual Wardrobes

Bang

2022

Sustainability

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“…Both dimensions of employee intrapreneurial behavior are an employee-initiated creative and risk-taking activity within organizations, which has some similarity to entrepreneurial behavior of entrepreneurs. Notably, employees may benefit from CSR ( May et al, 2021 ; Vătămănescu et al, 2021 ) and contribute to sustainable organizational performance ( Suler et al, 2021 ) when doing intrapreneurship.…”

Section: Theories and Hypothesesmentioning

confidence: 99%

Chief Executive Officer Tenacity and Employee Intrapreneurial Behavior: The Mediating Role of Corporate Social Responsibility

Huang

2022

Front. Psychol.

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Chief executive officer (CEO) tenacity plays an important role in corporate entrepreneurial activity. However, much less is known about its impact on employee intrapreneurship. Drawing from social information processing theory and upper echelons theory, this article examines the hitherto unexplored nexus between CEO tenacity and employee intrapreneurship, as well as the mediating role of corporate social responsibility (CSR). Quantitative data were collected through a survey administered to 294 employees working in different sectors that engage in CSR activities in China. Data analysis was performed using hierarchical regression method through Stata 16.0. It was found that CEO tenacity was significantly positively correlated with employee strategic renewal behavior (β = 0.523, p < 0.001) and employee venture behavior (β = 0.510, p < 0.001). The positive correlation between CEO tenacity and CSR was also significant (β = 0.578, p < 0.001). Besides, CSR partially mediated the relationship between CEO tenacity and employee strategic renewal behavior (40.0%) or employee venture behavior (50.2%). This study extends research on CEO tenacity, CSR, or employee intrapreneurial behavior by providing a better understanding of the direct effects of CEO tenacity on employee intrapreneurial behavior and CSR. From the perspective of cross-fertilization between psychology and management, this study establishes the interface role of CSR by elucidating the intrinsic mechanism of CEOs with high levels of tenacity to stimulate employee intrapreneurial behavior through CSR.

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“…A "best for" strategy adopted by companies during the pandemic manifests values typical of collectivist societies. This approach implies that the company presents itself as a member of a social group, works for group harmony, and subordinates its own needs for the good of the community within which it is deeply embedded, especially in the case of the COVID-19 pandemic [4]. An example of this strategy and its collectivistic approach is represented by those companies that changed their logo to send a message of support and encouragement to the community, such as the South Korean TV broadcaster, CJ ENM, which added space between the letters in its logo to remind viewers of the importance of social distancing and encouraging their active engagement with social distancing behaviors.…”

Section: The Role Of Individualistic/collectivistic Cultures In Csr Communication Campaigns During the Pandemicmentioning

confidence: 99%

Does Culture Matter? Measuring Cross-Country Perceptions of CSR Communication Campaigns about COVID-19

et al. 2022

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The COVID-19 pandemic has brought several challenges to businesses and societies. In response, many corporations have supported local communities and authorities in the management of the pandemic. Although these initiatives, which can be considered forms of corporate social responsibility (CSR), were highly coupled with explicit CSR communication campaigns, little is known about whether these campaigns were effective. Previous research indicates that culture can shape people’s perceptions of CSR initiatives and communications, suggesting that businesses pay attention to careful consideration of cultural norms for effective CSR communication. However, the COVID-19 pandemic as a new CSR setting may challenge earlier findings. This study empirically investigates whether three cultural factors (individualism/collectivism, uncertainty avoidance, and power distance) affect public perceptions measured as recall of and favorability towards corporate COVID-19 response initiatives across six countries. Findings from a representative survey of adults across these countries show that respondents in individualistic and collectivistic countries recall these CSR communication campaigns about these corporate COVID-19 response initiatives quite differently, and these are related to differences in power distance and uncertainty avoidance. However, no difference was found in overall corporate favorability, indicating that cultural factors did not affect levels of favorability towards such initiatives. This, we argue, can be explained by the global dimension of the COVID-19 pandemic, which is the context of these CSR initiatives. This study contributes to CSR communication literature with empirical findings from a global pandemic setting. It offers businesses and managers empirical grounds to understand the communicative impact of COVID-19 response initiatives, which can inform future CSR actions.

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Before and after the outbreak of Covid-19: Linking fashion companies' corporate social responsibility approach to consumers’ demand for sustainable products

Cited by 124 publications

References 66 publications

Who Uses Virtual Wardrobes? Investigating the Role of Consumer Traits in the Intention to Adopt Virtual Wardrobes

Who Uses Virtual Wardrobes? Investigating the Role of Consumer Traits in the Intention to Adopt Virtual Wardrobes

Chief Executive Officer Tenacity and Employee Intrapreneurial Behavior: The Mediating Role of Corporate Social Responsibility

Does Culture Matter? Measuring Cross-Country Perceptions of CSR Communication Campaigns about COVID-19

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