Behavior of Online Prosumers in Organic Product Market as Determinant of Sustainable Consumption

Maciaszczyk, Magdalena; Kocot, Maria

doi:10.3390/su13031157

Cited by 15 publications

(12 citation statements)

References 33 publications

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“…Overall, those who perceive "zero waste" as a lifestyle include women, who are more observant (Bojanowska and Kulisz, 2020). It was also found that the Internet and the availability of the opinions of others are decisive factors in the decision to purchase organic products, and women more frequently declare that they take into consideration opinions of other Internet users while making decisions to buy organic products (Maciaszczyk and Kocot, 2021).…”

Section: Discussionmentioning

confidence: 95%

Consumer Attitudes on the Food Market: The Case of Poland

Żelazna¹,

Bojanowska²,

Buraczyńska³

2021

ERSJ

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Purpose:The purpose of the study is to explore contemporary consumption trends in Poland, with special consideration for the determinants of consumer attitudes adopted when choosing food products. Design/Methodology/Approach: The research method was a diagnostic survey with the use of a research toola questionnaire. The basic source of data presented in this article was information collected from a survey carried out in December 2020. In the process of preparing this publication, both literature analysis of the discussed issue and questionnaire research were used. The article presents in detail differences in behaviour patterns at the stage of making purchasing decisions in Poland, depending on gender, education, and percapita income in the household. Findings: The conclusions from the study indicate that consumers in Poland display some differences at the stage of analysing whether a product is organic. When shopping for food products, they adopt various attitudes which can be distinguished based on consumption determinants. The knowledge obtained can be used both for practical purposes and for further theoretical considerations. Practical Implications: The article sheds some light on the determinants of the purchasing choices of contemporary consumers in Poland, and on the attitudes they adopt when choosing food products. This knowledge can influence the means of conveying information about the ecological nature of products, facilitating the forms of presenting labels and compositions by producers so as to meet consumer expectations, and using the knowledge about the factors characterising each of the attitudes to present information about producers' own activities in a way better tailored to expectations. Originality/Value: This article presents the results of a study on the determinants of shopping choices conducted on a representative group of 1000 Poles at the end of 2020.

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Section: Discussionmentioning

confidence: 95%

Consumer Attitudes on the Food Market: The Case of Poland

Żelazna¹,

Bojanowska²,

Buraczyńska³

2021

ERSJ

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“…They can be characterized with similar social features, in other words, a group of people united by age and values, surrounded by the same technological environment, accompanied by the same historical events and experience (Zhitomirsky-Geffet & Blau, 2016;Duffet, 2017;Okros, 2020;Maciaszczyk & Kocot, 2021). According to Llopis-Amoros et al ( 2019), generations might be perceived as a group of individuals, where the members are connected by the same way of thinking, they experience the most important events of their personal biography in the same historical and cultural environment, who will attend educational institutions at the same time, will meet their life partner and choose profession during the same time interval.…”

Section: Generationsmentioning

confidence: 99%

Sport Consumption Habits in Terms of Generations

Zsigmond¹,

Mura²,

Korcsmáros³

et al. 2022

Proceedings of the International Scientific Conference Hradec Economic Days 2022

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Consumer behavior involves the experience resulting from using the product or service, as well as show we share our experience and opinions about the product with others.The way of sharing this experience and opinion can vary significantly in terms of generations.The aim of the study is to introduce the differences in sport consumption habits in terms of generations and to examine the services and products offered by a football club in the Slovak "Fortuna Liga" based on the consumers' opinion and experience Research is based on a questionnaire survey (the number of items is N = 434). 16.8% of respondents can be considered as distant fans as their residence is at least 50 km away from the town of the football club. Analysis was performed by Pearson's Chi-square test, descriptive statistical methods, setting hypothesis and determining Gamma coefficient. Based on the performed analyses, there is no significant relationship between the division of consumers into different generations and the detected followers of the football club's social media site. A relationship can be detected between the division of consumers into different generation groups and the fact whether they bought or received a gift from the web-shop or shop of the football club.

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“…It should be added that the literature discusses the interaction between active purchasers and offerors in various contexts, e.g., by analyzing the scope of purchaser activity online [39], the determinants of this activity [13,14,40], and the determinants of the intentions to cooperate [28], the scope of purchaser involvement according to the phases of a new product development process [41], and by considering possible future scenarios for the development of cooperation with offerors [12].…”

Section: Literature Reviewmentioning

confidence: 99%

The Preferences of Active Final Purchasers Regarding the Environment of Cooperation with Offerors and Benefits Achieved Thanks to Such Cooperation

Baruk¹

2021

Energies

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The aim of this study was to identify the preferences of final purchasers regarding the environment of cooperation with offerors and the benefits of cooperation, as well as to identify dependencies between two groups of preferences, taking into account the age of purchasers. The results of an analysis of the global literature on the subject indicate that so far these issues have not been studied, either in relation to the energy market or other areas of the consumer market. Therefore, we can talk about a cognitive and research gap in this area. In order to reduce the gap, seven research hypotheses were formulated and primary research was carried out on 1196 adult representatives of final purchasers in Poland to verify the hypotheses. The collected data were subjected to quantitative analysis, the results of which made it possible to state that most respondents preferred the parallel use of the online and offline environments as a place of interaction with offerors. More than half of the respondents stated that a combination of material and non-material benefits achieved through cooperation with offerors effectively encourages purchasers to undertake this cooperation. Non-material benefits such as the possibility of gaining new knowledge, the possibility of gaining new skills, and the possibility of establishing relationships with new people turned out to be particularly important. Statistically significant dependencies were identified between the preferences regarding the environment of cooperation and preferences regarding the benefits of cooperation. Moreover, dependencies were identified between age and the general specificity of benefits of cooperation with offerors, and between age and twelve specific benefits of cooperation. Conclusions drawn from the results obtained have great cognitive and application value, enriching knowledge of the behavior of final purchasers and making it easier for offerors, including companies operating on the consumer energy market, to make effective decisions about encouraging recipients to cooperate in the process of creating a marketing offer.

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Behavior of Online Prosumers in Organic Product Market as Determinant of Sustainable Consumption

Cited by 15 publications

References 33 publications

Consumer Attitudes on the Food Market: The Case of Poland

Consumer Attitudes on the Food Market: The Case of Poland

Sport Consumption Habits in Terms of Generations

The Preferences of Active Final Purchasers Regarding the Environment of Cooperation with Offerors and Benefits Achieved Thanks to Such Cooperation

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