“…Demand is often analyzed in a demand curve, which displays the functional relation between the amount of a commodity/activity consumed and its price. Demand analysis has been used to quantify the likelihood of initiating and continuing other health‐related behaviors, such as treatment selection (Gilroy & Feck, 2022; Gilroy et al, 2022), drug use (e.g., Jacobs & Bickel, 1999; MacKillop et al, 2008; Murphy & MacKillop, 2006), food intake (e.g., Epstein et al, 2010, 2018), problematic technology use (e.g., Hayashi & Blessington, 2021; Hayashi et al, 2019a, 2019b), risky sex (e.g., Dolan et al, 2020; Harsin et al, 2021; Jarmolowicz et al, 2016; Strickland et al, 2020), medication adherence (e.g., Jarmolowicz et al, 2019, 2020), and exercising (e.g., Anokye et al, 2012). In a typical demand task, consumption is quantified by the amount of a commodity/activity consumed at a given price, but it can also be quantified by the probability of a commodity/activity consumed (Roma et al, 2016, 2017).…”